ROCHESTER HILLS, Mich. TRICO NeoForm wiper blades were featured as a key item that improves visibility and driver control to more than 4 million viewers and listeners as part of a winter car care promotion hosted by Bruno Massel, a renowned automotive expert and television host.
The segment aired in markets across the country, including New York, Atlanta and Las Vegas, and was broadcast on more than 200 television and radio outlets across the country.
“Seeing clearly is critical, you need the right windshield wiper blades to withstand any driving condition and TRICO’s NeoForm blade is a great option for better overall performance in all conditions,” explained Massel.
TRICO NeoForm beam blades offer durable, all -weather performance, with a design that produces constant pressure for a uniform, clear wipe, the company says. This premium wiper blade is infused with Teflon surface protector, contributing to a longer blade life, while the aerodynamic spoiler reduces wind lift and enhances windshield contact, according to TRICO.
As a respected authority in the automotive and racing industries, Massel understands what products are critical for driving safely. He provides commentary on the Speed Channel’s “TruckU” and NHRA’S “Xplod Sport Compact Drag Racing” on ESPN2 and is also a successful drag racer, winning the NHRA Drag Racing World Championship, “Driver of the Year” honors, an All-Star title and the Divisional Championship in 2009.
For more information on TRICO NeoForm beam blades, visit tricoproducts.com/neoform.