Trico Products' Fall Campaign Integrates New Online, Geo-Targeted Ad Strategy

Trico Products’ Fall Campaign Integrates New Online, Geo-Targeted Ad Strategy

Trico Products will launch a new advertising campaign this fall that integrates television, radio, mobile and new online media to promote its wiper blade technology among a more specific, targeted demographic.

 

ROCHESTER HILLS, Mich. – Trico Products will launch a new advertising campaign this fall that integrates television, radio, mobile and new online media to promote its wiper blade technology among a more specific, targeted demographic.

“The objective of our new fall campaign is to reinforce our advertising efforts by reaching a more targeted audience,” said Danielle Orlando, director of marketing, brand management at Trico Products. “With the addition of personalization and geographic targeting techniques, we’re able to identify a more relevant audience for a stronger advertising mix.”

New to the TRICO advertising mix is Pandora, a personalized radio station that can be accessed from any mobile device through online streaming. Pandora users listen to individualized music stations in addition to three minutes of advertising per hour. Pandora will feature TRICO product ads for listeners in a pre-determined target demographic.

In addition to traditional TV and radio spots, TRICO has scheduled geographic targeting through mobile advertising on trucks and weather-reporting websites. These geo-targeted ads reach customers in areas with a high concentration of retail locations where TRICO products are sold. Also, to grab consumer attention in a relevant moment, TRICO product ads will appear on weather.com during times of extreme weather conditions, like heavy rain or snow, when customers are more likely to check weather reports.

You May Also Like

Lafayette Warehouse Joins Auto-Wares

Mike Brown will lead Lafayette Warehouse as general manager.

Lafayette Warehouse has joined forces with Auto-Wares Group of Companies.

Like Auto-Wares, Lafayette Warehouse, Inc. (LWI) is built on long-lasting relationships with customers, employees and suppliers that have grown their businesses.

Mike Brown will lead Lafayette Warehouse as general manager. Pat James and the current location managers will continue to lead the Lafayette Warehouse location teams going into the future.

Advance Reports 2022 Sales of $11.2 Billion

Fourth-quarter net sales increased 3.2% to $2.5 billion, while comparable-store sales were up 2.1%.

Advance Named Sponsor of Checkered Flag for NTT IndyCar

Advance and IndyCar also will team up on a unique content series viewable on the NTT IndyCar Series social media platforms.

Genuine Parts Co. Reports Record 2022 Sales

Full-year net sales for the Global Automotive Parts group were $13.7 billion, up from $12.5 billion in 2021.

Magna Expanding Operations in Ontario

The growth includes a new facility in Brampton to support the Ford F-150 Lightning and future OEM programs.

Other Posts

Auto Care Needs Sustainability Committee Members

The deadline to apply is Wednesday, March 16.

O’Reilly Reports Record 2022, Q4 Revenue

Comparable-store sales were up 6.4% for the full year.

Florida Republican Introduces Federal Right to Repair Bill

Aftermarket trade groups applauded the legislation.

eBay Launches ‘Guaranteed Fit’ Purchase Protection Program

Shoppers can now look for the green “Fits” compatibility checkmark on select parts and accessories listings.