ROCHESTER HILLS, Mich. – Trico Products reminds drivers about winter preparation with the TRICO “Change Your Clocks, Change Your Blades” campaign as Daylight Saving Time ends on Nov. 3. The campaign will help drivers as they prepare their vehicles for changing seasons.
“As a world leader in wiper blade technology, we want to encourage safe driving habits by highlighting routine vehicle maintenance with our bi-annual ‘Change Your Clocks, Change Your Blades’ campaign,” said Danielle Orlando, director of marketing, brand management of Trico Products. “Depending on location, the weather will soon bring rain, slush, ice and snow, so this is the perfect time to prepare our vehicles for winter. We want drivers to take control of driving safety and avoid poor visibility in the upcoming winter months.”
TRICO encourages drivers to consider TRICO Ice wiper blades for improved visibility against harsh winter conditions. TRICO Ice features a design that conforms to windshield shapes, distributing even pressure to clear snow and ice effectively, the company states. The low-profile contour complements new vehicle models and maximizes line of sight and a flexible, form-fitted boot guards critical wiper components, according to Trico. The wiper element, infused with Teflon surface protector, helps resist tearing and ripping in sub-zero temperatures for a smoother wipe.
For more information, visit www.TricoProducts.com.