WIXOM, Mich. – TRW’S North American Aftermarket Group has announced the appointment of Renee Sandford as catalog data manager.

With more than 15 years of auto care cataloging experience, Sandford joins TRW from her prior position as product marketing manager at TRICO. In this role, she worked closely with internal engineering and marketing teams to create and execute programs that resulted in profitable growth for the company and its channel partners.

“We are thrilled that Renee has joined our growing team. Moving forward, her experience will be invaluable as we work to stay ahead of the competition and remain best-in-class,” said Sales and Marketing Director Mark Thorpe. “The TRW brand will benefit from [Renee’s] knowledge of catalog and data systems, including ACES and PIES.”

In her new role, Sandford will serve as a liaison between key departments. Working with product marketing, product engineers, technical support, customer service and sales, she will harness customer feedback allowing the business to develop new and innovative ways to deliver content to trading partners and end-users.

“I am excited to be joining TRW,” added Sandford. “[The team] is hungry for success and I’m thrilled to be a part of it.”

Sandford will be based in Wixom, Mich., and will report to Thorpe.