TRW To Launch All-Makes Premium Chassis Program At AAPEX

TRW To Launch All-Makes Premium Chassis Program At AAPEX

The initial offering of 2,600 part numbers covers more than 94 percent of the North American market demand.


WIXOM, Mich. – TRW Automotive plans to use this year’s AAPEX show, Nov. 5-7 in Las Vegas, as a platform to announce the launch of an all-makes premium chassis program into the North American aftermarket.

120142TRWChassi_00000069760According to TRW, this move will further support its position as the global leader in automotive safety. Ranking among the world’s largest Original Equipment (OE) chassis systems providers, the business supplies all major vehicle manufacturers and holds leading positions in all of its primary product categories.

The initial offering of 2,600 part numbers covers more than 94 percent of the North American market demand. By the end of 2013, TRW says the program will have grown to more than 3,000 parts representing 96 percent coverage. With a strong focus on European and Asian Pacific references, the program consists of control arms; inner tie rods; stabilizer links; ball joints; tie rod ends and assemblies; idler and pitman arms and bushings.

“The North American chassis market has remained relatively static for some time; it’s ready for an alternative premium offer,” said Mark Thorpe, TRW’s product group manager, TRW Aftermarket North America. “With TRW’s OE expertise in the box, this program provides a viable alternative to the existing components in the market.”

According to TRW, major differentiators of the program include the offer of low-friction plastic seat technology and the inclusion in the product box of all installation hardware and fitting instructions, to save the installer time and avoid fitment error. In addition, the program is supported by the highest-quality sales and marketing material and is backed by full technical support, the company states.

Thorpe continued, “We are committed to product excellence and not only is TRW’s chassis program tested to TRW’s own exacting OE standards, the business goes the extra mile by insisting on extra endurance and environmental tests. This commitment, combined with our experience in OE safety systems, allows us to offer quality aftermarket parts that deliver outstanding performance and comfort. With TRW at the forefront of automotive technological developments, we are able to cater to the vehicles of tomorrow.”

Building on its relationships with the vehicle manufacturers, the program is being manufactured to exacting OE standards by TRW at its leading global manufacturing facilities across North America, Europe and Asia Pacific.

You May Also Like

NPW Holds 32nd-Annual Charity Golf Tournament

More than 100 players received tips from PGA’s Erik Compton during the event.

National Performance Warehouse (NPW) has shared highlights form its 32nd-annual charity golf event, held Dec. 11 at the Miami Lakes Golf Club.

In addition to having more than 100 players from the automotive industry, PGA’s Erik Compton was there to offer advice and inspire the teams. Compton, who is a Miami native with several professional PGA wins, held a clinic before the shotgun start to help improve the players handicaps and offer guidance. Erik was also stationed on the 18th hole with his Trakman showing player’s their individual swing metrics while blasting drives on the closing par 4.

Auto-Wares Recognizes Valvoline as Supplier of the Year

Auto-Wares presented eight awards at its Winter Live Sales Meeting in Grand Rapids, Michigan.

ASE Announces 2022 Award Winners

“We had a tremendous group of nominees, and they all were deserving of this recognition,” ASE CEO Tim Zilke said.

Parts Authority Acquires B&L Auto Parts and Paint

The transaction was finalized on Dec. 16.

2023 ACPN Content Excellence Awards Open

The deadline to submit award entries is Jan. 27, 2023.

Other Posts

AAPEX 2022: FCS Automotive Showcases Ride-Control Products

FCS offers more than 1,800 part numbers for complete strut assemblies.

Victor Reinz Reinzosil RTV Silicone Showcased At AAPEX, SEMA

Reinzosil is resistant to mineral oils and synthetic oils, lubricants, gasoline, diesel oil, greases, water and detergents.

First Brands Announces Awards For 2022 Race Teams

The awards are for sponsored drivers and teams across multiple racing series.

BBB Named One Of The Best Companies To Work For In Alabama

Business Alabama Magazine recognized BBB at a Dec. 1 awards ceremony in Birmingham.