The new brand also provides both independent distributors and professional service centers with in-store marketing support, including a multimedia promotional program for their customers.
KENNESAW, Ga. — Uni-Select Inc. is launching its U.S. brand, Auto-Plus. The announcement was made Tuesday from Las Vegas during the Automotive Aftermarket Product Expo (AAPEX).
Uni-Select has grown rapidly in the last decade due to more than 70 acquisitions, many within the U.S. Uniting the organization’s warehouse distribution, independent distributors and corporate stores under the singular Auto-Plus brand is key to offering superior service to professional service centers and in the Auto-Plus growth strategy.
This official launch of Auto-Plus follows a five-year plan of multi-level technology infrastructure investments. According to Uni-Select’s Automotive USA President and Chief Operating Officer Brent Windom, this single-platform technology combines an unparalleled inventory of quality parts from well-known manufacturers with speed to market, competitive parts costs and access to experienced technical employees for customers in each of Uni-Select’s distribution channels.
“We’ve spent the last few years unifying the organization at the store level and establishing the technological infrastructure necessary to streamline our supply chain,” says Mike Buzzard, vice president, marketing and sales strategies. “We are now ready to go to market with all of our partners, the independent members and corporate stores, with a powerful single brand: Auto-Plus.”
Auto-Plus will continue to operate under its dual-sourcing business model, where corporate stores and independent bannered members have access to warehouse distribution and direct shipping from manufacturers. These exclusive agreements with brand-name manufacturers, in addition to the newly implemented, single-platform Auto-Plus technology infrastructure, will streamline the entire distribution chain, resulting in a top-rated experience for customers, the company said.
The new brand also provides both independent distributors and professional service centers with in-store marketing support, including a multimedia promotional program for their customers. This added benefit provides customers with unique content and promotional offers directly from manufacturers, enhancing the overall consumer purchase experience. These newest branding efforts are part of the Auto-Plus dedication to supporting the business programs of their members and partners.
“We’re going to continue to invest in Auto-Plus, ensuring our independent partners and manufacturers are successful and very profitable,” says Windom. “The most exciting aspect of this singular and unified brand under Uni-Select will be our entire team operating under one vision, one culture and one group.”
For more information on Uni-Select, visit http://www.uniselect.com/eng.