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University Of The Aftermarket, AAIA Conclude Successful Catalog Data Standards Seminar

Two-day seminar focused on technical details of ACES and PIES implementation for aftermarket content professionals.


MIDLAND, Mich. — The University of the Aftermarket, in partnership with the Automotive Aftermarket Industry Association (AAIA), hosted 28 aftermarket professionals for a two-day seminar on the implementation and management of aftermarket catalog data standards. The program was held June 11-12 at Northwood University’s satellite facility in Troy, Mich.


The program was developed for aftermarket catalog managers and product information professionals who desired to sharpen their knowledge and management of the industry data standards – ACES and PIES. The seminar was the second seminar this year on this particular topic. It was specifically designed to satisfy the education requirement for the Automotive Catalog Professional (ACP) designation offered by the National Catalog Managers Association (NCMA) and the University of the Aftermarket. The ACP designation recognizes automotive content managers who have committed to continued education and professional development.

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