Valvoline Rolls Out Full Synthetic High Mileage Motor Oil With MaxLife Technology

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Valvoline Rolls Out Full Synthetic High Mileage Motor Oil With MaxLife Technology

Valvoline chemists have paired the company’s award-winning additive chemistry with premium synthetic base oils that meet its exacting standards.

Counterman Staff
By Counterman Staff
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Valvoline

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LEXINGTON, Ky. — Valvoline, a brand of Ashland Inc., announced the wide-scale availability of its Full Synthetic High Mileage motor oil with MaxLife technology. According to the company, the lubricant offers drivers a superior level of engine protection that guards against the three major causes of engine stress: heat, deposits and wear.

Valvoline Full Synthetic High Mileage reflects the culmination of years of continued research, technology and innovation from the brand. Valvoline chemists have paired the company’s award-winning additive chemistry with premium synthetic base oils that meet its exacting standards.

“For more than 140 years, our primary focus at Valvoline has been motor oil,” said Alexey Stiop, Valvoline research scientist. “We constantly push ourselves to reinvent the category with one goal in mind: delivering new levels of engine protection that exceed industry standards.”

In addition to providing more anti-wear film, Valvoline Full Synthetic High Mileage oil is proven to excel in numerous categories, including reduced fuel consumption, emissions systems compatibility, and suitability for all model years.

To bring this superior performance to life, Valvoline has launched www.SeeADifference.com, an online resource for drivers to learn more about how synthetic motor oil works, compare Valvoline Full Synthetic High Mileage and the leading competitor in a side-by-side assessment, and view a series of videos demonstrating Valvoline technology.

To further illustrate the superior protection of Valvoline Full Synthetic High Mileage, Valvoline enlisted the help of NASCAR driver Jimmie Johnson, who provides real-world analogies in the brand’s comedic “Jimmie the Scientist” video.

“We firmly believe that drivers today are savvy enough to make the best choice for their engine,” said Jamal Muashsher, director of Valvoline Global Brands. “Through SeeADifference.com, we present all of the information about synthetic motor oil – with straightforward, engaging content – to help drivers see for themselves that not all synthetic motor oils are the same.”

Valvoline Full Synthetic High Mileage is now available at AutoZone, Wal-Mart, Advance Auto Parts and Meijer. To learn more and to find a retailer near you, please visit www.SeeADifference.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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