Valvoline to Acquire Oil Changers Quick-Lube Franchise in Ontario

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Service and Repair

Valvoline to Acquire Oil Changers Quick-Lube Franchise in Ontario

The acquisition will expand Valvoline’s existing quick-lube network to more than 1,250 company-owned and franchised locations across Canada and the United States.

Counterman Staff
By Counterman Staff
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Valvoline recently announced that it has signed a definitive agreement to acquire the business assets of Oil Changers Inc., which has 31 franchised quick-lube centers in Ontario.

The acquisition, which comes on the heels of Valvoline’s purchase of Great Canadian Oil Change in July, is expected to be complete during the first quarter of fiscal 2019. Financial terms were not disclosed.

Oil Changers, based in Ottawa, Ontario, was founded in 1996 by Dan Marin and is now owned by his three children, who currently operate five locations and plan to remain in the quick-lube business as franchisees.

All Oil Changers quick-lube centers will be rebranded as Great Canadian Oil Change, according to Valvoline.

“One of our key business strategies is to grow and strengthen Valvoline’s quick-lube network through organic store expansion and high-quality acquisitions in both core and new markets, and we have made excellent progress on this strategy since becoming an independent company,” said Sam Mitchell, chief executive officer. “The acquisition of Great Canadian Oil Change in July provided us with the perfect opportunity to expand our quick-lube footprint outside the U.S. Now, with the acquisition of Oil Changers, we look forward to increasing our scale and brand presence in Canada by broadening our retail footprint in Ontario.”

The acquisition will expand Valvoline’s existing quick-lube network to more than 1,250 company-owned and franchised locations across Canada and the United States, according to Valvoline.

“Oil Changers is an exceptionally well-run operation, with a great base of franchisees and an excellent reputation for customer service in Ontario,” said Tony Puckett, president, Valvoline Quick Lubes. “We are excited that the Marin family plans to remain in the business and grow their base of five stores. We look forward to working with them and all of the franchisees to grow their respective businesses, add more locations and expand Valvoline’s Great Canadian Oil Change brand in Canada.”

Tom Marin added: “My sister, brother and I are proud that we could continue to build Oil Changers into a business known for outstanding service to our customers in Ontario. We have a lot of respect for the Valvoline Instant Oil Change name in the United States, as well as the Great Canadian Oil Change brand that Valvoline acquired in July. We’re excited to join the Valvoline family as franchisees and look forward to the longer-term growth opportunities that Valvoline can provide.”

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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