There’s nothing like that new-car smell. But there’s also nothing like the way a new car, truck or SUV feels when you drive it off the lot.
We’re talking about the ride characteristics and the control and handling of a new vehicle.
If you’ve been relying on the good-better-best sales model when you’re recommending replacement shocks and struts, or if you’ve been focusing on product features and benefits, we’re going to give you a different way to approach how you can sell this category.
This video is sponsored by The Pronto Network.