A Different Approach To Selling Shocks And Struts

VIDEO: A Different Approach To Selling Shocks And Struts

Ride control is one of the few categories where the customer can actually feel the difference when you’ve sold them the correct product for their vehicle.

There’s nothing like that new-car smell. But there’s also nothing like the way a new car, truck or SUV feels when you drive it off the lot. 

We’re talking about the ride characteristics and the control and handling of a new vehicle.

If you’ve been relying on the good-better-best sales model when you’re recommending replacement shocks and struts, or if you’ve been focusing on product features and benefits, we’re going to give you a different way to approach how you can sell this category.

This video is sponsored by The Pronto Network.    

You May Also Like

Introduction to Keyless Ignition Systems

This technology allows drivers to start their vehicles without the traditional key turn.

Keyless Ignition

Keyless ignition systems, commonly referred to as keyless start or push-button start systems, have become a standard feature in many modern vehicles.  

This technology allows drivers to start their vehicles without the traditional key turn. Instead, a button press activates the ignition.  

The system operates via a combination of wireless transmitters and sensors. The key fob, equipped with a unique digital identity, communicates with the vehicle's onboard computer system, signaling its proximity and permitting vehicle access and operation.

Litens Pulleys: You’ll Be Surprised at What’s in the Box

The pulley kit saves time for your customers and takes up less space on the shelf.

Litens tensioners pulleys
Selling Wheel Bearings and Hub Units to DIFM Customers

Using premium wheel bearings means fewer customer comebacks.

Wheel Bearings
Overview of the Clutch System

There are three main components involved: the flywheel, friction disc and pressure plate.

Clutch System
Understanding the Basics of Brake Calipers

There are two main types of brake calipers: floating calipers and fixed calipers.

Brake Calipers

Other Posts

When Springs Break

Unfortunately, the kind of spring break that leaves ‘road earrings’ isn’t a desirable getaway.

Broken Springs
KYB Launches New Mobile App

With the app, service writers and technicians can quickly search for the part they need without accessing a computer.

KYB Catalog App
Fundamentals of EV Technology

Electric vehicles offer numerous advantages over traditional gasoline-powered vehicles.

Fundamentals of EV Technology
High-Pressure Fuel Pumps in GDI Systems

High-pressure fuel pumps are precision-machined to generate fuel pressure to the rail up to 2,500 psi.

High Pressure Fuel Pumps