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VIDEO: A Different Approach To Selling Shocks And Struts

Ride control is one of the few categories where the customer can actually feel the difference when you’ve sold them the correct product for their vehicle.

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There’s nothing like that new-car smell. But there’s also nothing like the way a new car, truck or SUV feels when you drive it off the lot. 

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We’re talking about the ride characteristics and the control and handling of a new vehicle.

If you’ve been relying on the good-better-best sales model when you’re recommending replacement shocks and struts, or if you’ve been focusing on product features and benefits, we’re going to give you a different way to approach how you can sell this category.

This video is sponsored by The Pronto Network.    

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