Wagner Introduces Distinctive New Brand Identity In Relaunch Of WagnerBrake.com Website

Wagner Introduces Distinctive New Brand Identity In Relaunch Of WagnerBrake.com Website

Key to the enhanced brand identity is a striking new Wagner logo.

wagner-new-websites

SOUTHFIELD, Mich. — Federal-Mogul Motorparts’ Wagner brand has introduced an all-new website featuring a fresh, modern new brand identity, in-depth product and technical resources and a mobile-friendly, responsive design that helps ensure a fast, convenient user experience. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corp. The new www.WagnerBrake.com website is the first communications resource to feature the brand’s distinctive new look and feel. Key to the enhanced brand identity is a striking new Wagner logo.

“We want all current and future customers to understand the Wagner brand’s unique position in the automotive service industry, where it leverages our global OE leadership and extensive research and development capabilities to deliver best-in-class braking solutions for today’s passenger vehicles,” said Christine Fisher, group brand manager, Federal-Mogul Motorparts. “From start to finish, customers can rely on our new website to identify the best Wagner product for their vehicle, find it at a convenient location and install it with expert information at their fingertips.”

The new website serves as a comprehensive resource for customers seeking information on the latest braking and lighting products. The site also includes detailed technical tips designed to help customers perform comprehensive, high quality brake repairs, a “Find My Part” lookup tool, and “Where to Buy” and “Find a Mechanic” locator features. Do-it-yourselfers visiting the new site can use the innovative “name generator” to have fun by assigning a name to their vehicle based on a combination of personality cues, driving preferences and other variables.
An all-new, mobile-friendly design ensures that whether a user visits the site from a smartphone, tablet or computer, it will offer the same fast, seamless experience. Additionally, the website and branding tie together Wagner and the Federal-Mogul Motorparts Garage Gurus technical education initiative, which offers on-site, online and on-demand technician training and support. Information regarding Garage Gurus can be accessed through www.WagnerBrake.com as well as www.fmGarageGurus.com.

The new website also includes a link to Federal-Mogul Motorparts’ #PartsMatter social media campaign, which details the critical roles played by key components in providing the quality, safety and performance demanded by automotive professionals and consumers.

You May Also Like

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said. 

From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said.

Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

Schaeffler Sustainability Report
Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

Other Posts

HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

Heavy Duty Repair
Applications Open for Federated Car Care Scholarships

Interested students should complete and submit their applications at AutomotiveScholarships.com by March 31.

BendPak Names Expert Automotive Primary Distributor in Las Vegas Valley

Under the agreement, Expert Automotive Equipment will offer and support equipment sold under the BendPak, Ranger, Cool Boss and Autostacker brands.

Expert Automotive
Auto Care Association Leaders Visit Northwood University

Auto Care President and CEO Bill Hanvey was the guest lecturer for several Northwood automotive aftermarket courses at its Midland campus.

Bill Hanvey Auto Care Northwood