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WATCH: Benefits of High-Quality Air Filters

When it comes to choosing an air filter, don’t let your customers shortchange themselves – or their vehicles.

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This video is sponsored by MAHLE.

Clean air intake plays a major role in maximizing engine power and torque, and minimizing fuel consumption and emissions.

That’s because a high-quality, premium air filter can stop up to 99.9 percent of dust, soot and tire-wear particles from getting sucked into the cylinders, where they can wreak havoc with the engine components. These microscopic particles can foul airflow sensors, wear turbochargers and superchargers, clog throttle bodies, and wear intake valves, piston rings and cylinders. And dirt that eventually ends up in the crankcase can damage engine bearings, camshafts, lifters and other valvetrain components.

Don’t let your customers be fooled into thinking that a cheap filter that provides 93 percent efficiency will do the trick. Ninety-three percent efficiency might seem pretty good, but keep in mind that a filter that’s 93 percent efficient can allow more than 20 times as much dirt to pass through compared to a filter that’s 99.5 percent efficient. That’s why a good-quality air filter is so important for keeping contaminants out of the engine.

A premium air filter prevents premature wear of valves, cylinder working surfaces, piston rings, bearings and other engine components. And it ensures an optimal air-fuel mixture. So when it comes to choosing an air filter, don’t let your customers shortchange themselves – or their vehicles.

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