COVID-19 has caused a massive disruption for many industries across the world, with wide reaching impact for those in the automotive sector, including parts, accessories and tire sales.
The combination of a sudden decrease in vehicle miles traveled (VMT) and customer footfall, as well as a slow economic recovery, means that aftermarket demand may take years to return to normal 2019 levels. However, if aftermarket players take steps now, they will improve their business and emerge stronger from the crisis.
Attend this 60-minute aftermarket webinar to hear about these topics:
- 2021 – year of the digital transformation – what does the mean for the aftermarket?
- Sell what you can – manage expectations for what you can’t
- Investing in sellers or revaluating their role in the buying process