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Wells Expands WVE Vehicle Electronics Brand

The expansion allows Wells to best serve the unique needs of the automotive aftermarket.

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Wells Vehicle Electronics, a full-service, full-line supplier of vehicle electronics and engine management products, has expanded the product offering for its WVE Vehicle Electronics brand.

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The expansion enables Wells to best serve the unique needs of the automotive aftermarket, including technicians, warehouse distributors, parts stores, national accounts and consumers, according to the company.

“With the mission to be a dominant supplier in the vehicle electronics category, our product team has built a full line of coils, sensors, ignition, emissions, relays and other vehicle-electronics part categories – including more than 1,100 part types,” said Patrick Sommerfeld, senior director for Wells Vehicle Electronics.

Last year, Wells’ leadership engaged current and prospective customers – as well as industry leaders – in conversations that evaluated trends and uncovered opportunities to meet the needs of the entire aftermarket. The findings determined that running Wells Vehicle Electronics as a separate business unit and creating the WVE Vehicle Electronics brand to serve the aftermarket was essential for the continued success of Wells’ customers, suppliers, employees and the communities it impacts.

In 2019, leaders from NGK Spark Plug Co. and Wells Vehicle Electronics met in Fond du Lac, Wisconsin, and formally transitioned all aspects of the business – including product, pricing, customer service, technical service, marketing, sales and operations – back to Wells in Wisconsin, Texas, Iowa and Mexico. While Wells Vehicle Electronics remains part of the same overall NGK Japan global organization, the manner in which Wells conducts business will be separate in some cases and shared in others.

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“This shift, along with the expansion of the WVE Vehicle Electronics brand, gives Wells the ability to move beyond the standard by leveraging its 117-year heritage of innovation, unmatched engineering resources, leading-edge manufacturing and distribution capabilities and world-class customer service and technical training to exceed the expectations of an ever-changing global customer base,” said Sommerfeld.

Wells has created a new website – www.wvebrand.com – dedicated to meeting the needs of warehouse distributors and national accounts that sell the WVE Vehicle Electronics’ full line of professional-grade products throughout North America. The organization also is launching an integrated marketing and communication program to reintroduce the company to customers, suppliers and the automotive industry overall.

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