WIX Filters Announces Official Partnership With Dreyer & Reinbold Racing Indianapolis 500 Entry

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

WIX Filters Announces Official Partnership With Dreyer & Reinbold Racing Indy 500 Entry

WIX Filters announced that it will serve as a chief technical partner for Dreyer & Reinbold Racing. WIX will serve as primary partner for the No. 24 Indy 500 entry for young driver Sage Karam in the 102nd running of the Indianapolis 500.

Counterman Staff
By Counterman Staff
Published:

 

Related Articles

GASTONIA, North Carolina – WIX Filters announced that it will serve as a chief technical partner for Dreyer & Reinbold Racing. WIX will serve as primary partner for the No. 24 Indy 500 entry for young driver Sage Karam in the 102nd running of the Indianapolis 500.

WIX and Dreyer & Reinbold Racing are entering their sixth year of a multi-level partnership, and WIX will serve as the official technical partner and oil filter of the team, within several racing forms including the Indy 500 and Red Bull Global Rallycross.

“We are thrilled to continue our relationship with DRR at the world’s biggest auto race,” said Jennifer Gibson, brand manager for WIX. “We’ve had a strong relationship with the entire team for the past few years, and we know Sage will continue to be a charger at the Indianapolis Motor Speedway in his first Indy 500 events.  We can’t wait to see him drive the No. 24 WIX Filters IndyCar in May.”

Dreyer & Reinbold Racing, which has entered and qualified 36 cars in the Indy 500 since 1999, has run single-car entries in the Indy 500 for the past six years after being a multi-car operation through 2011. Karam will enter this year with the new Verizon IndyCar Series body kits for the Dallara cars.

“We are very pleased to bring Sage back to the Indianapolis 500 with WIX Filters for the world’s biggest auto race in 2018,” said Dennis Reinbold, team owner of the Indy-based DRR organization. “WIX Filters has been a great technical partner for many years and we are thrilled to have the company back for this great race.  WIX Filters is a valued sponsor, and has made numerous valuable contributions to Dreyer & Reinbold Racing, both on and off the race track through our six-year partnership. The WIX brand means quality and performance, which is what we’re all about. We hope to put WIX Filters in the winner’s circle in 2018.”

“Sage has become a strong competitor for us in his three previous races with our team. And he has shown the potential to contend for the coveted victory at the Brickyard. Now, we have a new bodywork kit for this year’s race and I feel confident about our chances with Sage.”

Impressive Racing Legacy

The Dreyer & Reinbold family has an impressive legacy at the Indianapolis Motor Speedway dating back to the 1920s with legendary car builder Floyd “Pop” Dreyer. Reinbold, Dreyer’s grandson, has served as a car owner in the Indy 500 since 1999 and has recorded four top-10 finishes including a best of fourth in 2012.

“It’s always exciting to enter and prepare for the world’s biggest auto race,” said Karam, who came from 31st to ninth as an Indy 500 rookie in 2014. “It’s great to have a global brand like WIX Filters with us at this year’s Indy 500. WIX Filters has helped race teams at all levels win and they are perfect to be a part of our 2018 team.”

Karam, the 22-year-old driver from Nazareth, Pennsylvania, will enter his fifth Indy 500 and fourth with the Dreyer & Reinbold Racing team. Sage won the “Hard Charger Award” as rookie competitor in the 2015 Indy 500 and put on a sensational drive from 23rd to fourth in 2016 before retiring from the event on lap 94 in DRR machinery. Karam, a high school wrestling star, won the Indy Lights point championship in 2013.

Karam will take the No. 24 WIX Filters DRR Dallara IndyCar to the IMS oval for the first time on Tuesday, May 13, when practice rounds open on the famed oval. Qualifying for the 102nd running of the Indy 500 is set for Saturday, May 19, and Sunday, May 20.  The start for this year’s Indianapolis 500-Mile Race is scheduled for 12:15 p.m. EDT on Sunday, May 27.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

By Josh Cable
Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

By Josh Cable
HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

By Josh Cable
Heavy Duty Repair