WIX Filters Debuts New Branded Caps At Online Company Store

WIX Filters Debuts New Branded Caps At Online Company Store

Newly expanded store includes wide selection of branded apparel, merchandise.

GASTONIA, N.C. — WIX Filters, a member of the Affinia Group family of brands, has debuted seven new styles of caps as part of an expanded collection of branded apparel and merchandise available at an online company store at www.wixfilters.com/wheretobuy.

Six styles of ball caps are available in black, white and camouflage, while a beanie cap is available in black. All caps feature the WIX Filters logo and can be personalized to include two lines of text. Prices for the caps range from $2.95 to $7.65, with personalization an additional $2.75.

“The launch of an expanded company story is part of the recent redesign of WIXFilters.com,” said Mike Harvey, brand manager for WIX. “From individual orders to custom orders to decorate-to-order, our online store is the place to shop for WIX-branded merchandise.”

In addition to new styles of caps, the company store also includes shirts and jackets, golf and sports merchandise, and a number of items under $5, including pens, koozies and stadium cups.

“The apparel and merchandise offerings were selected with the WIX customer mind,” Harvey said. “Customers are important brand champions for WIX and with the launch of our expanded store, they can continue to demonstrate their support for the WIX brand at NASCAR tracks and golf courses or while hunting and fishing or whenever they are on the go.”

The new WIXFilters.com features enhanced functionality, easier navigation and a modern, clean design that incorporates the “We Love Engines” creative campaign platform, the company notes. Links to WIX Filters’ social media networks are also integrated in the homepage, providing visitors with easy access to the videos, contests and dialogue that populates its brand extension channels.

For more information, visit www.wixfilters.com, Facebook at facebook.com/wixfilters, or follow WIX on Twitter @WIXFilters or visit WIX’s YouTube page at youtube.com/TheWIXFilters.

You May Also Like

Meet the January ‘Guess the Car’ Champion: Jake Myers

The correct answer for the January contest was the Toyota C-HR.

Every month, Counterman’s “Guess the Car” contest challenges our readers to solve an automotive riddle, for a chance to win $100. And each month, we receive hundreds of responses from aftermarket professionals trying to guess the model of the vehicle depicted.

The correct answer for the January contest was the Toyota C-HR. (The illustration showed a man approaching a door with the letters “HR” on it.)

AACF Applications Increase 90 Percent in Wake of Wildfires

The Camp Fire destroyed 14,000 residences, displaced thousands and left more than 80 dead and hundreds missing.

wildfire, Camp Fire
Purolator Launches Summer Mail-in Rebate Promotion for Air Filters

The promotion will run through Aug. 31 for all Purolator air and cabin air filters.

Epicor To Demonstrate Augmented Reality eCatalog At AAPEX In Las Vegas

This “Catalog of the Future” enables users to perform inspections, visualize parts and labor information and order replacement components from the service bay, the company says.

Continental Expands Popular Asian, European And Domestic Coverage For VDO Brushless HVAC Motors

The company has added more than 30 new SKUs to its VDO Brushless HVAC Motors line, expanding the company’s coverage to include Audi, Cadillac, Chevrolet, Dodge, Ford, Infiniti, Lexus, and Toyota automobiles and light trucks for model years 2011-’17.

Other Posts

OttoFran And Vast-Auto Family Hold 2017 Annual Convention

The Vast-Auto and OttoFran marketing and sales team held various workshops during which the latest market information, the new banners programs, marketing campaigns and the action plan for 2017-2018 were presented.

Streamlight Introduces Rechargeable KeyMate USB Flashlight

With an off/off button for constant operation, the KeyMate USB has three modes: high (35 lumens); low (16); and strobe (flashes at high lumen level). Featuring LED technology for extreme brightness, the light provides a run time of one hour on high and two hours in both the low and strobe modes.

All-New Ford Expedition Redefines Full-Size SUVs with Adaptable Interior, Smart Technology for Every Occupant

DALLAS–(BUSINESS WIRE)–For today’s active families, Ford introduces the all-new Expedition – the smartest, most capable and most adaptable Expedition ever – with technology to keep every passenger connected, more power for drivers, and more expected towing capability than any other full-size SUV. Related Articles – Coil Conversion Kit For 2001-’05 Audi A6 And Audi allroad

Coil Conversion Kit For 2001-’05 Audi A6 And Audi allroad Quattro

For ride quality, the kit includes new custom-valved, application-specific shock absorbers. The Audi front coil spring assemblies include new upper mounts, Arnott says.