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WIX Filters Introduced 380 New Parts In 2019

WIX made a decision to focus on premium product launches in 2019.

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WIX Filters introduced 380 new parts in 2019, including 71 parts for passenger cars and 88 parts for heavy-duty and off-road applications, according to the Gastonia, North Carolina-based company. 

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The company introduced 140 industrial parts, 27 premium cabin air filters and made a variety of other additions, including its OPP product line.

“WIX Filters is proud of our 2019 additions as we continued to not only identify market movements but also delivered products that our customers needed,” said Donald Chilton, director of product management for WIX Filters. “Markets are continually shifting, and WIX prides itself in its ability to stay innovative yet reliable.”

Building on its continued commitment to identifying emerging trends, WIX made a decision to focus on premium product launches in 2019. In the past year, two categories saw tremendous growth: high-premium oil filters (13% CAGR) and cabin air filters (25% CAGR). As a result, the company developed a new line of synthetic oil filters in addition to a line of high-premium cabin air filters, including the WIX XP Cabin Air Filter, for the customer in need of cleaner, allergen-free cabin air.

“In 2020, we will continue to look at passenger-car, heavy-duty/off-road and industrial applications,” Chilton noted. “No matter the filter a vehicle needs, WIX wants to be the No. 1 solution for customers in need of dependable filtration.”

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