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Marketing/WIX Filters
9 months ago

WIX Filters Named Title Sponsor for 2019 US Legend Cars International Legend Car Series

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WIX Filters has joined forces with one of racing’s most iconic series – the U.S. Legend Cars International Series – to form the USLCI Legend Car Series presented by WIX Filters for the 2019 racing season.

USLCI and WIX Filters will kick off their partnership during the U.S. Legends Cars International Lone Star Spring Battle on March 28-31 at Texas Motor Speedway.

In addition to the new name, the Legend Car Series presented by WIX Filters will be introducing a “WIX Driver of the Month” at all SMI facilities featuring the legend car program, while highlighting weekly drivers throughout Charlotte Motor Speedway’s Bojangles’ Summer Shootout.

Drivers participating in the series worldwide also will have the opportunity to receive winnings from the WIX Filters Points Fund through participation at all USLCI National Championship Events, including their Dirt Nationals, Asphalt Nationals and Road Course World Finals.

“There have been a lot of positive changes going on at U.S. Legend Cars, and joining forces with WIX is another exciting step,” said Jessica Fickenscher, senior vice president of special projects for SMI. “Both WIX and USLCI are leaders in their respective industries, worldwide. By working together we hope to continue to build upon that success.”

This year marks the 80th anniversary for Gastonia, North Carolina-based WIX Filters.

“WIX is proud to partner with USLCI for the 2019 season. We both know that winning doesn’t happen without the best filters,” said Jennifer Gibson, brand manager of WIX. “USLCI has manufactured more than 5,500 Legend Cars, so they know the quality and integrity that WIX has come to represent in this industry.”

Customers and followers of WIX Filters can look forward to giveaways on and off the track all season long on the company’s social media channels.

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