WIX Filters Releases 464 New Parts Globally in First 3 Quarters of 2018

WIX Filters Releases 464 New Parts Globally in First 3 Quarters of 2018

Product introductions include more than 200 new parts for the international market.

WIX Filters continues to provide comprehensive filtration coverage for its automotive and industrial markets, introducing 464 new parts to date in 2018, according to the company.

Product introductions include more than 200 new parts for the international market.

“WIX had another strong quarter for foreign name-plate applications,” said Donald Chilton, director of product management for WIX. “Our customers have a need that we can provide and once again the development team delivered.

“Our brand continues to lead the way in foreign and domestic passenger car coverage, while also continuing to add heavy-duty and industrial parts at a rapid pace. Our goal is to always have every filter you need regardless of what you drive on- or off-road.”

The total includes industrial, premium light-duty and premium heavy-duty filtration products for 2018 and 2019 applications. Given the number of SKUs introduced so far, WIX is on track to surpass 500 new parts by the end of the year, according to the company.

For more information on WIX, visit wixfilters.com.

You May Also Like

Sue Godschalk: ‘One Year Equals 365 Opportunities’

Godschalk, president of Federated Auto Parts, is optimistic about the back half of 2023.

In the July 2023 issue of AMN/Counterman, we gave leaders from the major distribution groups and trade associations an opportunity to reflect on the most critical issues affecting the automotive aftermarket. For the second year in a row, we let distribution leaders “riff” on these topics in their own words.

Sanjay Patel on Supporting Carquest’s ‘Diverse Business’

“As a support team, collaboration is of the utmost importance,” says Patel, president of Carquest North America.

APA’s Steve Tucker: Independent Aftermarket Alive and Well

“The strengths of the players in the independent space are often difficult for the big-box guys to replicate.”

JC Washbish: ‘Selling Better’ Has Been the Goal All Along

Washbish, VP of sales and marketing for the Alliance, is enthusiastic about the new partnership with Federated.

Lauren Beaulieu: ‘We’re Preparing Our Customers for the Future’

Beaulieu, VP, professional marketing for Advance, Carquest and Worldpac, talks about the importance of differentiation.

Other Posts

Cool Runnings: Recharging the A/C

DIYers can recharge their vehicle A/C – with a dash of caution.

Why Mounts Fail

It’s a wonder they last as long as they do.

Making the Case for Tuneups

Maintenance never goes out of style.

What’s a Classic Car?

As cars and enthusiasts continue to age, the definitions of “classic” or “collectible” will continue to evolve.