WIX Filters Unveils New Paint Scheme For WIX Hummer H2

WIX Filters Unveils New Paint Scheme For WIX Hummer H2

New look aligns with Ryan Newman driving No. 31 for Richard Childress Racing.


GASTONIA, N.C. — WIX Filters, a member of the Affinia Group family of brands, has unveiled a new paint scheme for the WIX Hummer H2 mobile marketing unit, which is set to eclipse a half-million miles driven since its inception in 2004.

122997WIXHummer_00000072288The new scheme reflects Ryan Newman’s move to Richard Childress Racing and the black-and-yellow No. 31 Chevrolet. WIX will serve as the primary sponsor of Newman for three NASCAR Sprint Cup Series races during 2014 – Pocono Raceway in June, Daytona International Speedway in July and Michigan International Speedway in August.

“The WIX Hummer will be a tremendous advocate for the WIX brand during our 75th anniversary in 2014,” said Mike Harvey, brand manager for WIX Filters. “The H2 provides our customers with an interactive learning experience on four wheels, featuring new black-and-yellow graphics, a fold-down filter display and audio and visual elements.”

To date, the WIX H2 will appear at 225 events in more than a dozen states, including at customer events in Florida, Kansas, Missouri, Michigan and New Jersey through February.

Bob Kreps, who is beginning his 10th year as the driver of the H2 and is known as “Hummer Bob,” said the H2 has steadily built a loyal following through in-market events and social media channels.

“There is perhaps no better visual for the WIX brand than the WIX Hummer H2,” Kreps said. “We have a full schedule of local and regional customer events and trade shows across the country in 2014, all with the goal of deepening WIX’s relationship with its customers.”

The adventures of the H2 and Hummer Bob are chronicled with photos and videos on Facebook atwww.facebook.com/wixfilters, Twitter @wixfilters and on YouTube at www.youtube.com/thewixfilters.

Open dates are extremely limited for the Hummer, which is fully equipped with interactive displays of WIX oil, air, fuel and cabin air filters where customers can see and feel the quality difference in a WIX filter. To schedule an event, interested customers can contact their local WIX distributors.

You May Also Like

GPC Reports 2023 Results, Announces Global Restructuring Program

The restructuring includes a voluntary retirement offer in the United States.

Genuine Parts Co. (GPC) reported full-year 2023 sales of $23.1 billion, a 4.5% year-over-year increase.

Net income was $1.3 billion, or $9.33 per diluted share, an increase of 12.3%.

Full-year net sales in the Automotive Parts Group, which includes NAPA Auto Parts, were $14.25 billion, up from $13.67 billion in 2022.

Fourth-quarter automotive sales were up nearly 1% to $3.5 billion.

Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

Dayco Kalitta
AutoPartSource/Momentum USA Receives O’Reilly’s Sales & Service Award

This is the second year in a row that O’Reilly has honored AutoPartSource/Momentum USA with the award.

Momentum USA OReilly
NPW Adds Automotive Installers Warehouse to its Network

AIW has been an NPW customer since 2013.

Other Posts

Auto-Wares Recognizes Six Companies with Supplier Awards

DRiV received the 2023 Supplier of the Year Award.

DRiV Auto Wares
O’Reilly Honors DMA with 2 Awards at Leadership Conference

DMA took home the Content and Omnichannel Award and the Marketing and Advertising Award.

DMA O'Reilly
VIPAR Heavy Duty Supplier Advisory Council Reviews Performance, Strategy

At its semi-annual meeting, the council discussed current and expected market conditions and opportunities.

VIPAR Heavy Duty
MANN+HUMMEL’s NA Aftermarket Brands Support Right to Repair

The Right-to-Repair movement has gained momentum in recent years.

MANN+HUMMEL Right to Repair