GASTONIA, N.C. — WIX Filters, a member of the Affinia Group family of brands, has unveiled a new paint scheme for the WIX Hummer H2 mobile marketing unit, which is set to eclipse a half-million miles driven since its inception in 2004.
The new scheme reflects Ryan Newman’s move to Richard Childress Racing and the black-and-yellow No. 31 Chevrolet. WIX will serve as the primary sponsor of Newman for three NASCAR Sprint Cup Series races during 2014 – Pocono Raceway in June, Daytona International Speedway in July and Michigan International Speedway in August.
“The WIX Hummer will be a tremendous advocate for the WIX brand during our 75th anniversary in 2014,” said Mike Harvey, brand manager for WIX Filters. “The H2 provides our customers with an interactive learning experience on four wheels, featuring new black-and-yellow graphics, a fold-down filter display and audio and visual elements.”
To date, the WIX H2 will appear at 225 events in more than a dozen states, including at customer events in Florida, Kansas, Missouri, Michigan and New Jersey through February.
Bob Kreps, who is beginning his 10th year as the driver of the H2 and is known as “Hummer Bob,” said the H2 has steadily built a loyal following through in-market events and social media channels.
“There is perhaps no better visual for the WIX brand than the WIX Hummer H2,” Kreps said. “We have a full schedule of local and regional customer events and trade shows across the country in 2014, all with the goal of deepening WIX’s relationship with its customers.”
The adventures of the H2 and Hummer Bob are chronicled with photos and videos on Facebook atwww.facebook.com/wixfilters, Twitter @wixfilters and on YouTube at www.youtube.com/thewixfilters.
Open dates are extremely limited for the Hummer, which is fully equipped with interactive displays of WIX oil, air, fuel and cabin air filters where customers can see and feel the quality difference in a WIX filter. To schedule an event, interested customers can contact their local WIX distributors.