Wrenchers Is A One-Stop Shop For Automotive Tools And Equipment

Tool-And-Equipment Distributor Rebrands As ‘Wrenchers’

The new Wrenchers offers more than 12,000 items from leading tool-and-equipment brands.

A leading automotive tool and equipment distributor wanted to make it easier for shop owners, professional technicians and do-it-yourselfers to get the vehicle service equipment and tools they need quickly.

The result is Wrenchers, a reimagined and rebranded version of the company formerly known as Garage Equipment Supply.

The new Wrenchers offers more than 12,000 items from leading tool-and-equipment brands, plus access to more than 50,000 specialty items online at wrenchers.com, via phone and through its master product catalog.

The expanded lineup includes an array of high-quality lifting systems, specialty tools and equipment solutions including service lifts and parking systems, hand and power tools, tool storage, vehicle diagnostics and various shop essentials, such as wheel service and collision repair equipment. 

In addition to changing its branding and bolstering its product lines, Wrenchers has relocated from California to a large corporate office and distribution center in Theodore, Alabama. The new location helps Wrenchers deliver products quicker than any other warehouse distributor, according to the company, reaching 98% of the United States with free shipping via LTL trucking, flatbed service or FedEx within one to five days from the time the order is placed. 

“Not long after we launched in 1996, customers started asking us to offer even more equipment,” said Marco Ortiz, director of factory sales.“Wequickly expanded to include tire changers, wheel balancers, alignment and front-end tools, among others. More than 25 years later, we now serve every facet of the vehicle-maintenance marketplace. With our new website, distribution center and other enhancements, we can offer our more than 350,000 customers more choices, faster delivery, and even better service.” 

 Wrenchers markets its products through multiple distribution sales channels, including retail, e-commerce and independent specialty tool dealers throughout the United States and Canada.

The company also supports its customers with financing options and an extensive field service network of Wrenchers TechMate reps. These specialists demonstrate, install, set up and service shop equipment systems. 

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IMR Publishes New Insights On Private-Label Parts

As of August, more independent repair shops reported knowing what brand was in the private-label box compared to 2021.

IMR Inc., a full-service automotive market research firm, has released its latest insight, an update from its 2021 insight on the importance of private-label and national-branded parts at independent repair shops.

As of August 2022, more parts purchasers at independent repair shops reported knowing what brand was in the private-label box (20.8%) compared to 2021 (19.6%), with purchasers at smaller shops (one to three bays) more likely to know what was in the private-label box (22.6%) compared to larger shops with eight or more bays, where purchasers were less likely to know what was in the private-label box (16.4%).This year’s survey results showed that 40.8% of shops said that their first-call supplier carried mostly private-label parts with only a few national-branded parts options, which is a decrease from 2021 survey results, at 42.6%. Of that 40.8%, 19.1% said that they go to another supplier to purchase nationally branded parts, 10.3% said that they always or frequently do and 66.7% said that they occasionally do.  When shops were asked about the likelihood of switching their first-call supplier if it changed to offer majority private-label brands with limited national brands, only 6% of shops said that they definitely or very likely would switch, compared to 2021 survey results, where 15.2% of shops said that they definitely or very likely would make the switch. However, of the 59.2% of shops that said their first-call supplier doesn’t have heavy private-label branded categories, the number of those who would definitely/very likely switch rises to 8.8%, and another 13.5% say they would be likely to make a switch. Overall, more than half of shops surveyed reported in 2022 that they occasionally go to another supplier for nationally branded parts at 66.7%, while 17.9% rarely go to another supplier. 10.3% reported going to another supplier frequently and 0% reported always going to a different supplier for nationally branded parts. For more information on IMR Inc., visit automotiveresearch.com. The most recent Insights from IMR Inc. can be found here.

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