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Tool-And-Equipment Distributor Rebrands As ‘Wrenchers’

The new Wrenchers offers more than 12,000 items from leading tool-and-equipment brands.

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A leading automotive tool and equipment distributor wanted to make it easier for shop owners, professional technicians and do-it-yourselfers to get the vehicle service equipment and tools they need quickly.

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The result is Wrenchers, a reimagined and rebranded version of the company formerly known as Garage Equipment Supply.

The new Wrenchers offers more than 12,000 items from leading tool-and-equipment brands, plus access to more than 50,000 specialty items online at wrenchers.com, via phone and through its master product catalog.

The expanded lineup includes an array of high-quality lifting systems, specialty tools and equipment solutions including service lifts and parking systems, hand and power tools, tool storage, vehicle diagnostics and various shop essentials, such as wheel service and collision repair equipment. 

In addition to changing its branding and bolstering its product lines, Wrenchers has relocated from California to a large corporate office and distribution center in Theodore, Alabama. The new location helps Wrenchers deliver products quicker than any other warehouse distributor, according to the company, reaching 98% of the United States with free shipping via LTL trucking, flatbed service or FedEx within one to five days from the time the order is placed. 

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“Not long after we launched in 1996, customers started asking us to offer even more equipment,” said Marco Ortiz, director of factory sales.“Wequickly expanded to include tire changers, wheel balancers, alignment and front-end tools, among others. More than 25 years later, we now serve every facet of the vehicle-maintenance marketplace. With our new website, distribution center and other enhancements, we can offer our more than 350,000 customers more choices, faster delivery, and even better service.” 

 Wrenchers markets its products through multiple distribution sales channels, including retail, e-commerce and independent specialty tool dealers throughout the United States and Canada.

The company also supports its customers with financing options and an extensive field service network of Wrenchers TechMate reps. These specialists demonstrate, install, set up and service shop equipment systems. 

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