Yokohama Tire Corp. To Be Title Sponsor Of LPGA Tournament In Alabama

Yokohama Tire Corp. To Be Title Sponsor Of LPGA Tournament In Alabama

The inaugural “Yokohama Tire LPGA Classic” is set for Sep. 18-21 in Prattville, Ala., along the Robert Trent Jones Golf Trail.

 

FULLERTON, Calif. — Yokohama Tire Corp. (YTC) announced today it has signed a multi-year agreement with the Robert Trent Jones (RTJ) Golf Trail to be title sponsor of the Ladies Professional Golf Association (LPGA) tournament in Prattville, Ala., about 10 miles from the state capital of Montgomery.

 

The 2014 tournament – the Yokohama Tire LPGA Classic – will be conducted Sept. 18-21 on the Senator Course at Capitol Hill along the RTJ Golf Trail, which consists of 26 courses on 11 sites stretched across Alabama.

“From Lorena Ochoa winning here twice to Lexi Thompson becoming the youngest winner in the LPGA at that time, golf history has been made in Prattville. We are delighted Yokohama is bringing this great tradition back and will make it better than ever,” said John Cannon, president of the RTJ Golf Trail.

“This is an opportunity for Yokohama to get our brand in front of a new audience,” said Andrew Briggs, YTC director, marketing and product planning. “The LPGA and RTJ Golf Trail are world-class organizations. We’ll work directly with them to maximize our agreement, incorporating dealer and consumer activities throughout the year to further promote our full line of tires.”

Briggs said the LPGA sponsorship fits into Yokohama’s expanding sports marketing program, which includes partnerships with the National Basketball Association’s Los Angeles Clippers; the National Football League’s Indianapolis Colts and Baltimore Ravens; and Major League Baseball’s Los Angeles Angels and New York Yankees.

“We are honored and excited to welcome Yokohama to the LPGA family,” said LPGA Commissioner Mike Whan. “The River Region and RTJ Trail are fantastic hosts, and now together with Yokohama, we’re excited to bring the world’s best female golfers back to Prattville.”

Added Cannon: “With Yokohama as the new title sponsor, this tournament will be an even larger international event. Yokohama brings its global presence to showcase some of the premier women golfers from around the world. All eyes of the international golf community will be on America’s original golf trail.”

You May Also Like

Auto Care Association Leaders Visit Northwood University

Auto Care President and CEO Bill Hanvey was the guest lecturer for several Northwood automotive aftermarket courses at its Midland campus.

Bill Hanvey Auto Care Northwood

Photo caption: Bill Hanvey, president and CEO, Auto Care Association (pictured on the right), teaches an automotive aftermarket course during a recent visit to Northwood University in Midland, Michigan.

Leaders from the Auto Care Association recently visited Northwood University to meet with students enrolled in automotive aftermarket courses.

MEMA Aftermarket Suppliers Achieves UAF Gold Lifetime Trustee Status

The designation goes to “outstanding donors who significantly support the UAF’s mission.”

MEMA UAF Gold Lifetime Trustee
ASE Ed. Foundation, Auto Dealer Associations Tackle Tech Shortage

Three student competitions are currently scheduled for 2024, with more being planned.

ASE Education Foundation Auto Dealers
Northwood U Announces 2024 Class of 20 Under 40 Honorees

The program recognizes NU alumni who are ambitious professionals doing great things in their careers, organizations or communities.

Northwood University 20 Under 40
Two NexaMotion Units Expand Product Offerings, Open New Locations

Transtar Industries and C&M Auto Parts are expanding.

NexaMotion Expanding

Other Posts

GPC Reports 2023 Results, Announces Global Restructuring Program

The restructuring includes a voluntary retirement offer in the United States.

Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

Dayco Kalitta
AutoPartSource/Momentum USA Receives O’Reilly’s Sales & Service Award

This is the second year in a row that O’Reilly has honored AutoPartSource/Momentum USA with the award.

Momentum USA OReilly