GASTONIA, N.C. – WIX Filters was recognized as the 2014 Outstanding Parts Master Vendor of the Year during the Auto Value Bumper to Bumper Channel Partner Awards program in December 2014 in Aventura, Fla.

The marketing award recognizes WIX as the overall outstanding major vendor and valued marketing partner in the success of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world.

“This is a tremendous honor and a true testament to our ongoing partnership with the Alliance and its members’ businesses,” said Jeff Blocher, vice president of sales and marketing at WIX Filters, who accepted the award with Dave McColley, senior vice president of sales and marketing. “We are thrilled to receive this award and look forward to continue providing world-class products, innovative marketing and industry-leading order-fill rates.”

The Aftermarket Auto Parts Alliance Awards, voted on by shareholders of the Auto Value and Bumper to Bumper brands, honor excellence in sales support, fill rate, marketing and customer service.

“WIX Filters, through its excellent products, dependable communications and outstanding protocol for collaboration, was the perfect choice for 2014 Outstanding Parts Master Vendor of the Year award,” said John Washbish, president of the Aftermarket Auto Parts Alliance. “WIX’s ongoing commitment to the success of the Aftermarket Auto Parts Alliance as well as its remarkable support for the growth of our members’ businesses only further reinforced our decision to give them this award.”