Marketing
Dayco Announces ‘Snow Me The Money’ Promotion
The promotion rewards participants for selling Dayco’s premium-branded line of water pumps, kits and belts from Nov. 10 through Dec. 31.
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The promotion rewards participants for selling Dayco’s premium-branded line of water pumps, kits and belts from Nov. 10 through Dec. 31.
The focal point of Dayco’s new site is the “Find Your Part” search integrated at the top of every page of the website.
The store model targets the emerging automotive DIY channel.
The campaign reinforces the importance of safe, clear driving visibility, even in the harshest weather metaphors.
The site includes streamlined navigation, enhanced content and a fully responsive experience for users to view from any device.
The new master brand, logo and website reflect the company’s ongoing transformation toward its “One Myers” strategic vision.
The winners of the quarterly drawings will gain an additional entry in the Tesla giveaway.
The refreshed logo features the new tagline “Heavy Duty Parts & Service.”
Zamora, a second-generation driver who started competing at the age of 4, has been racing for 18 years.
The yearlong sweepstakes marks 50 years of CRC Brakleen.
