Marketing
Advance Calls On Fans To Create ‘Start Your Engines’ Videos
Advance Auto Parts is calling on DieHard battery fans and racing fans to celebrate DieHard powering most of the Indianapolis 500 starting grid 50 years ago in 1970.
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Advance Auto Parts is calling on DieHard battery fans and racing fans to celebrate DieHard powering most of the Indianapolis 500 starting grid 50 years ago in 1970.
The promotion runs through Sept. 30.
The plan includes a new brand mark, redesigned packaging and updated website and domain.
As part of the agreement, Advance also becomes the “Official Auto Parts Retailer of NASCAR.”
Three prizes of $1,000 each will be awarded to Cleland Automotive of Listowel, Ontario; Music’s Auto of Brookville, Ohio; and Protech Autocare of Cincinnati.
MAHLE Motorsport is providing a consumer rebate of $10 off for every $100 spent on MAHLE PowerPak piston kits and MAHLE Motorsport ring sets.
Spicer and Victor Reinz high-performance products also will be featured on the show.
To be eligible for entry, candidates must be employed by or own a business whose primary function is automotive repair.
Jim Pickles, a technician at J and J Automotive in Rhinebeck, New York, is the grand-prize winner of the 2019 MAHLE “Drive With the Original” promotion.
The new Rislone Hy-per family will include all the current Hy-per Lube motor oil, fuel system and cooling system additives, as well as several related products from the Rislone lineup.
