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Alliance Promotes Ethan Love, Josh Hessling to Senior Managers

Both promotions are effective as of Jan. 1.

APA Shops, Shareholders Enjoy ‘2024 SunSplash’ in Mexico

More than 400 shop owners, service technicians, APA shareholders and suppliers enjoyed the warm weather and the beautiful Pacific Ocean.

APA SunSplash
Federated Introduces ‘February Free-Fuel Fridays’

Each of the contest winners will receive a gift card to fill their tanks.

Federated Free Fuel Fridays
VIPAR Heavy Duty Sponsoring Northwood Students at HDAW 

The students will benefit from hands-on experience and an immersive deep-dive into the aftermarket.

VIPAR Heavy Duty
HDA Truck Pride Welcomes Superior Diesel

Superior Diesel has locations in Waterman and DeKalb, Illinois.

Superior Diesel
Federated to Sponsor DIRTcar Nationals, World of Outlaws in 2024

Federated also will sponsor the World of Outlaws work area and serve as a major associate sponsor on Shark Racing’s No. 1 World of Outlaws sprint car driven by Logan Schuchart.

federated dirt car nationals
Registration Open for HDA Truck Pride Annual Meeting

The annual meeting is scheduled for April 17-20 at the Gaylord Texan Resort and Convention Center. 

HDA Truck Pride Gaylord
The Alliance Promotes JC Washbish to President

The promotion is effective Jan. 1.

JC Washbish
Alliance CVHD Honors Gorilla Brake with Heavy-Duty Hauler Award

The award recognizes a heavy-duty channel partner that goes above and beyond with customer support, quality products and effective fill rates for the Alliance CVHD program.

CVHD Gorilla Brake
HDA Truck Pride Adds Bayview Group in Canada

The Bayview Group is a second-generation family-owned business that has served Atlantic Canada for more than 50 years.

Bayview Group
Alliance Names SMP 2023 Channel Partner of the Year

The Channel Partner of the Year Award is the most prominent of the Alliance’s channel-partner awards.

Alliance Kicks Off 2023 Winter Shareholder Meeting

This is the largest gathering to date, with more than 500 people in attendance.