FAIRLAWN, Ohio — Continental has introduced its new Elite branded Belt Product Display Kit for the North American market.
“This product briefcase is for anyone who sells Continental Elite automotive or heavy-duty belts,” said Tom Lee, Continental’s marketing manager for its North American aftermarket business. “The tool kit contains our expanded portfolio of belt products, and enables our sales associates, warehouse distributors, jobbers, professional repair technicians, and consumers the opportunity to get hands-on experience of Continental Elite products. They can touch and feel the physical properties of our belt lines.”
The briefcase-sized kit contains 16 12-inch-sized belt samples representing the automotive, industrial, outdoor power equipment, sport and heavy-duty truck markets. The kit features the company’s premium Elite brand of aftermarket products, including its Poly-V belt with Quiet Channel Technology, timing belt with OE Solutions Technology, and truck belt with Torque Team Technology.
The samples can be removed from the case making it easier to view the belt profile on one side and the lay-line – including the Elite brand and part number, metric number and date code – on the other side.
Included in the lightweight (15 lbs.) kit is a sell sheet outlining the features and benefits of each belt sample. The briefcase also is designed to serve as a distinctive counter display. It is available to WDs through business growth funds (co-op) and supports domestic, import, heavy-duty and industrial applications. For additional information go to www.continental-elite.com.
