Hankook Study Reveals Consumer Interest In EV Off-Roading

Hankook Study Reveals Consumer Interest In EV Off-Roading

Survey says half of drivers are interested in off-roading, but range concerns could limit EV off-road use.

Recent data from Hankook Tire’s ongoing Gauge Index survey found that 50% of drivers are interested in an off-road experience. What’s more, 48% of that group is most interested in trail driving. The sense of exploration (23%) and opportunity to experience new scenery (21%) top the list as the most appealing benefits of off-road driving, according to Hankook’s data. Further, 29% would prefer to steer off-road in the fall, second only to the summer (37%).

“Off-road enthusiasts are often seen as having an appetite for adventure,” said Intae (Ted) Choi, vice president of marketing, Hankook Tire America Corp. “Our recent Gauge findings align with that perception, and also indicate that there is an added appeal in off-roading’s ability to help us experience the world around us.”

Those heading off-road also have certain preferences, the data found, especially when it comes to their tires. When purchasing off-road tires, drivers are most likely to consider performance (25%), safety ratings (17%) or longevity (12%). Tires such as those offered in Hankook’s Dynapro lineup – including dedicated off-terrain tires like the Dynapro MT2 – are specially designed to perform optimally off-road, while still featuring handling and stability on any road type, the company says.

There is one thing that Americans remain unsure of when it comes to off-road experiences: Electric vehicles. While 40% say they would use an electric vehicle (EV) for off-road driving, those who would not want to off-road in an EV say it’s due to concerns about the battery range.

The Hankook Tire Gauge Index is a survey of Americans’ attitudes and opinions about driving. The latest survey, conducted Sept. 5-8, 2023, polled 1,023 randomly selected Americans age 18 and older who have a valid U.S. driver’s license.

You May Also Like

Mullen Announces Development of Mobile EV Charging Truck

New PowerUP mobile charging system capable of delivering on demand, mobile DC fast-charging.

Mullen Automotive, Inc. announced the development of a zero emissions version of PowerUP, Mullen’s mobile EV charging solution, that will now be offered on the Company’s own Class 3 all-electric cab chassis truck.

Mullen’s PowerUP was first introduced in July 2023 as a mobile EV charging truck delivering level 2 and level 3 DC fast charging capabilities in scenarios where such power is not available, including roadside assistance and emergency response where immediate power is required for recharging electric vehicles or emergency power backup.

Toyota’s Ninth-Generation Camry Rolls Off Assembly Line

The 2025 Camry is powered with the fifth-generation Toyota Hybrid System.

Can You Jumpstart an EV?

How can an EV battery go dead? It’s likely the 12V battery powering everything else that’s the culprit.

Lubrizol Wins SAE International Award

The award recognized Lubrizol for its development of a new testing method for copper corrosion in EV motors.

2025 Toyota Camry To Be Exclusively Sold As A Hybrid

New Camry is expected to arrive at Toyota dealerships in late spring 2024 with a starting MSRP of $28,400.

Other Posts

Toyota To Build EV SUVs At Indiana Facility

Toyota’s Indiana facility will build the EV Toyota Sienna, Highlander, Grand Highlander and Lexus TX.

Clarios Formalizes Joint Development Agreement with Altris

Partnership will develop sodium ion cells for low-voltage battery technology systems, software and integration.

Hella Blade 6˝ Series Illuminates Off-Road Adventures

The HELLA BLADE Series combines powerful illumination with innovative features for the ultimate off-road driving experience.

Hybrid Vehicles To Gain Market Share, Cloud Theory Finds

With regulatory deadlines relaxed, some experts say hybrids will gain more customer interest.