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The Right Call

For the folks in Pittsfield, New Hampshire, seasoned auto parts veteran Dennis Call has the reputation of being both a good counterperson and community leader.

Thank You, Bob

Sometimes you don’t realize just how important a person was to you until they’re gone.

Are We Up to the Challenge?

New marketing campaigns underscore the OE resolve to get serious about the parts and service business.

Filter Technology

Information on replacing and caring for filtration systems.

Communication at the Counter

Has looking up parts become too routine? If so, then consider the hoops the typical import parts specialist has to jump through just to find the right parts!

Help Him Help You

If any of your customers are struggling, give them all the support you can. The future of your own business may be at stake.

Collaborating with the Enemy

The high level of warranty returns in the industry is certainly one of our enemies. It appears to me, somewhat ironically, that an opportunity for true collaboration may exist within this industry-wide problem. This marketing "tool" (some might call it "sham") just might offer enough similar circumstances and ill-fated characteristics to entice parts manufacturers and

The Need for the Expert Counter Pro

Does your store have an “expert” in front of the counter? If not, you’re missing the opportunity to add value for your customers.

Differentiate…Or Die

In true “survival of the fittest” form, what’s left of program groups and their WD members are the strongest players with the deepest pockets.

The Program Group Puzzle

As the program group universe continues to consolidate, groups are looking to find their niche in the ever-increasing quest for shareholder value, retention and recruitment.