Repairing the Repair Image
Want to repair the industry’s less-than-perfect image? The solution starts every time you interact with a customer.
The Right Call
For the folks in Pittsfield, New Hampshire, seasoned auto parts veteran Dennis Call has the reputation of being both a good counterperson and community leader.
Thank You, Bob
Sometimes you don’t realize just how important a person was to you until they’re gone.
Are We Up to the Challenge?
New marketing campaigns underscore the OE resolve to get serious about the parts and service business.
Filter Technology
Information on replacing and caring for filtration systems.
Communication at the Counter
Has looking up parts become too routine? If so, then consider the hoops the typical import parts specialist has to jump through just to find the right parts!
Help Him Help You
If any of your customers are struggling, give them all the support you can. The future of your own business may be at stake.
Collaborating with the Enemy
The high level of warranty returns in the industry is certainly one of our enemies. It appears to me, somewhat ironically, that an opportunity for true collaboration may exist within this industry-wide problem. This marketing "tool" (some might call it "sham") just might offer enough similar circumstances and ill-fated characteristics to entice parts manufacturers and
The Need for the Expert Counter Pro
Does your store have an “expert” in front of the counter? If not, you’re missing the opportunity to add value for your customers.
Differentiate…Or Die
In true “survival of the fittest” form, what’s left of program groups and their WD members are the strongest players with the deepest pockets.