Selling the ‘Maintenance Free’ Ignition System
What does maintenance free really mean? When it comes to ignition systems, theres still plenty of maintenance to do.
Selling the Belt and Hose Market
To stay afloat, in the aftermarket, parts stores must learn to ebb and flow with the changes in technology and distribution.
Exploring Brand Value
Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?
Prevention is Always Cooler than the Cure
Whether a vehicle is powered by a gasoline engine or a diesel engine, they both need a cooling system to keep the engine from overheating. Almost a third of the energy thats released in the combustion chamber is absorbed by the engine and cooling system as waste heat. Its enough BTUs (British Thermal Units) to
New Markets in the Aftermarket
These products are flying off the shelves. Is your store taking advantage of this growing market?
Cool Refrigerant Sales
Of all the automotive products, perhaps none has undergone as many fundamental changes as automotive refrigerant. And that means new rules and regulations about who buys it.
Parts Delivery and its Costs
Let’s be objective. Traditional jobbers spend lots of money delivering parts to independent shop owners. But too often, jobbers are spending more money than they might think.
The ASE Certification Debate
Once every other month or so, I get an email or a phone call from a technician who is upset that ASE certifies parts specialists. Here’s my response.
Climate Control Systems: Selling A/C Parts
Now is a perfect time to check your A/C inventory to ensure that you’ll be ready when the hot weather arrives. You might not be giving much thought to air conditioning products this time of year; however, summer will be here in just a few short months. And with it will come hot weather and
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care