So Many Brake Pads, So Little Time
In today’s market, friction materials are designed to accommodate the most specific need. An informed counterperson should be able to recommend the right pad for the right customer.
The Aftermarket Fights Back
AAPEX Show Organizers Warn: Counterfeiters Beware!
Pac Man Fever
Pricing pressures in the automotive parts business are so bad that prices have remained essentially unchanged since 1982.
AAPEX Gets A Facelift In 2004
Visual redesign helps make navigating this years aftermarket tradeshow a little easier.
Cuts at Whose Expense?
The latest developments in OE and supplier consolidation should neither surprise us, nor scare us.
Exploring Brand Value
Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?
The Value of POS (I Mean SBT)
Even if the market determines that Pay on Scan is not the right direction to go, theres still value in business self-examination.
A Lesson From Southwest
Who is guilty of trying to be all things to all customers? Well, maybe we shouldnt try to be.
It’s In Your Hands to be Car Care Aware
Help your professional customers be more profitable using tools from the ‘Be Car Care Aware’ campaign.