Technical Sales Skills: For Fuel Pump Problems, Accurate Diagnoses Is Key
The pump not only delivers fuel but also develops the pressure necessary to force fuel through the injectors when the engine is running.
MEMA Technology Council Announces 2011 Leadership
Jim Schwinn of Schaeffler Group is chairman.
AWDA Becomes OptiCat Advisory Committee Member
In this capacity, AWDA will represent its members and give OptiCat an important perspective from the non-manufacturer industry segment.
There’s a new cat on the scene
MEMA takes major stake in OptiCat LLC
MEMA and OptiCat Create an ‘Industry First’
By purchasing a majority stake in the business, MEMA and OptiCat have created what is believed to be the automotive aftermarket’s first supplier-owned electronic parts catalog data aggregator.
The Choice is Yours. Or is it?
One of the greatest fears most writers share, especially “serious” writers, is relevancy: Is what we have to say going to be meaningful to the people with whom we are trying so hard to communicate?
Making the Case for “Unreasonable” Ideas
Since penning the column “Let’s Make a Deal” in the December issue, which attempted to set a course for the abolition of paper catalogs in our market, some interesting twists and turns have occurred and I want to update you. It’s important to note that I didn’t really expect the industry to meet the suggested deadline of Jan. 1, 2009 for never having to print another paper catalog. But, I did expect to cause an eruption of productive dialogue with regard to this subject; a dialogue that I hoped would lead to an actual plan for phasing out the printing of catalogs over time.
Customer Service Balancing Act
There’s an old business axiom that goes something like this, “There are only two rules to follow in order to be successful in business. Rule # 1 is: The customer is always right. Rule # 2 is: When the customer is wrong, refer to Rule # 1.” Certainly, there is an element of truth in
Top 10 News Stories of 2007
For the fourth year in a row, the editorial staffs of aftermarketNews and Counterman magazine have selected what they determined to be the most significant events to impact the automotive aftermarket in the past year. News stories are presented in chronological order.
Let’S Make a Deal
Is the industry up for a challenge? Let’s make a deal about the future of paper catalogs.