More Than a Patch: ASE P2 Parts Specialist Test Prep
ASE P2 Parts Specialist Test Prep Next month, thousands of automotive service professionals from across the country will take one – or several – ASE certification tests. Those who succeed earn the right to wear the ASE patch, a tangible reminder to customers that you know your stuff. But succeeding on the test takes knowledge
Engine Hard Parts: Still a Hard Sell?
Are engine ‘hard parts’ so called because they’re more difficult to sell than other automotive products? While it’s true that the internal engine parts market is soft, hard parts sales can still be an important part of your overall sales.
Engine Kit Sales Tips
For many counterpeople, selling engine parts is no different than selling any other automotive replacement part: You identify the year, make, model and engine application, then look up the parts, right? That’s the basic process in a nutshell. But with engine parts, it isn’t always so simple. Most engine components are not replaced separately. A
Are Your Cooling System Sales Hot or Cold?
Understanding the system and all its products will help your customers keep their cooling systems running cool as a cucumber.
Divided We Stand
What kind of issue is the “Right to Repair?” It depends on whom you ask. Why does this issue divide technicians, distributors and manufacturers? What can the aftermarket industry learn from this critical debate?
Cooling Off
They just don’t make those air conditioning systems like they used to – they make them better and more complicated. Technical Editor Larry Carley discusses the detailed characteristics of today’s climate-control systems.
When Are Technicians Willing to Train?
Technicians won’t attend training during the day (they’re working). They won’t attend training at night either (they’re tired). So when will technicians attend training?
Ignition Blast Off
In order to provide the right assistance, you need to know the basics. The knowledge can be beneficial to you, and most importantly, your customer base.
Which do Techs Want More: Name Brand or Price?
Of course your professional accounts want top quality. But they also want a low price. All things being equal, which will they choose?
No Fuel, No Go. It’s That Simple.
Internal combustion engines require a fuel delivery system that can not only supply fuel to the engine but also mix it with just the right amount of air to create an explosive mixture that urns efficiently and cleanly.
