To Join or Not to Join a Program Group
Changes in the repair business have made program group service dealer programs attractive for many shops. What are the benefits that will help you sign up more prospects?
Treating Customers with Empathy
Editor’s Note: This is the third article in a series on customer service. The first article, Creating Customer Loyalty: Are Your Customers Really Happy With Your Service, as well as the second, Bridging The Reliability Gap, can be found online at www.counterman.com. A common mistake made by many businesses is a homogeneous approach to their
Sourcing Chemicals and Motor Oil
DIYers and professional installers base their chemical decisions on numerous factors.
Spring Cleaning
Preventive maintenance can be a tough sell, but with Spring right around the corner, safety items such as wiper blades are more important than ever.
Finding the Right Source
Import parts specialists deal with the most discriminating, parts-specific technicians in the industry, and their parts needs require a special kind of knowledge and dedication.
Create a Spark!
Advancements in ignition technology have certainly slowed replacement rates, but they have also opened up more ignition sales opportunities.
The DNA Of VIN
It’s all in the Vehicle Identification Number (VIN), and if you can’t decode it for your customers, you might end up sending out the wrong parts. The result: returned parts and, worse – angry, dissatisfied customers.
Top Ten News Stories of 2004
Whether you believe 2004 was a good or bad year for the aftermarket, no one can argue this was a big news year for our industry. Here’s a month-by-month look at what Counterman and aftermarketNews.com and consider to be biggest news events of 2004.
Top Ten News Stories o2004
Whether you believe 2004 was a good or bad year for the aftermarket, no one can argue this was a big news year for our industry. Here’s a month-by-month look at what Counterman and aftermarketNews.com and consider to be biggest news events of 2004.
Universal Coolants: The Ultimate Answer?
For nearly a decade, vehicle manufacturers have been introducing and using a variety of extended life coolants. The only thing these coolants have in common is they all seem to differ in formulation and color. There are orange coolants, green coolants, blue coolants, red coolants, yellow coolants, even pink ones. The proliferation of different coolant