Charging Up Ignition Part Sales
Consider all the SKUs your store has to carry just in spark plugs, and you can see how ignition system parts are fast becoming a complicated line to manage.
Safe and Stable
Safety and stability. That’s what most motorists want when they get behind the steering wheel of their car or truck. And when the suspension doesn’t live up to their expectations, they usually realize repairs or upgrades may be needed.
Is It the Real Mccoy?
When it comes to counterfeit products, its all bad stuff. So, be careful. Its one thing to impress your friends with a knock-off Rolex, and its another thing entirely to sell fake friction.
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
Check Engine Light — Opportunity or Obstacle?
This month, Counterman explains how your store can leverage that little light to perk up service and sales. But beware: Pulling and interpreting OBD codes is not as simple as it seems.
Remanufacturing an Opportunity
Remanufactured engines have become a harder sell in a shrinking market, so its essential to find a trusted supplier and embrace niche markets.
Selling the Belt and Hose Market
To stay afloat, in the aftermarket, parts stores must learn to ebb and flow with the changes in technology and distribution.
Exploring Brand Value
Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?
Prevention is Always Cooler than the Cure
Whether a vehicle is powered by a gasoline engine or a diesel engine, they both need a cooling system to keep the engine from overheating. Almost a third of the energy thats released in the combustion chamber is absorbed by the engine and cooling system as waste heat. Its enough BTUs (British Thermal Units) to