Houston, We Really Got a Problem Now!
Have you ever had to pull the plug on an IT initiative that would have brought true innovation to your business because it was too expensive? Sure, anyone that answers “no” to this question is probably not investing enough, or at all, in their innovation strategy. Innovating in business is never a sure thing. Anyone
Think You’re Not A Customer Service Representative?
Parts professionals are a curious bunch. Many of us don’t want to be considered “customer service representatives.” And many don’t want to be known as “salespeople” either. Funny thing is, we’re both. Essentially that is what we do: we sell. Our pay depends directly on our ability to sell, does it not? I went to
What About Everyone Else?
Employee recognition is not just a nice thing to do for a few people.
Gabriel (Ride Control LLC) Launches All-New Interactive, User-friendly, Content-rich Website
TROY, Mich. — Gabriel (Ride Control LLC), the originator of the world’s first automotive shock absorber in 1907, announces the launch of its all-new website at www.gabriel.com. "Our goal is to be that same independent, entrepreneurial American company that founded the automotive shock absorber industry in 1907 , interacting with customers and providing content and
A Declaration of Innovation
“Never before in history has innovation offered promise of so much to so many in so short a time.” — Bill Gates “Innovation distinguishes between a leader and a follower.” — Steve Jobs During a recent family vacation to the island of Manhattan, we marched into the world’s famous Madame Tussaud’s wax museum on 42nd
The Alliance Welcomes Ryan Bachman as Product Manager
SAN ANTONIO, Texas — Aftermarket Auto Parts Alliance Inc. has announced the addition of Ryan Bachman as product manager. Most recently, Bachman served as product manager for Undercar Express (UCX), a rebuilder of brake calipers, in Cleveland, Ohio. “He’s an enthusiastic young man, and brings to our team a strong knowledge of the manufacturing side
Making The Case For Selling Powersports
It’s no surprise that gas prices are having an effect on miles driven. In March of this year, Americans drove about 3.5 billion fewer miles than in March 2010, according to statistics from the U.S. Department of Transportation. The overall economy, gas prices, competition and whatever other reasons you might cite have forced all of
Purolator Launches National Advertising Campaign
BROADVIEW, Ill. — Purolator has launched what it calls an “ambitious” advertising and promotional campaign to support its PureOne oil filter line. The campaign has been crafted to encourage both do-it-yourself and do-it-for-me customers to specify top-quality Purolator PureOne oil filters with every oil change, the company said. Chuck Kerrigan, director of marketing for Purolator,
Understanding Your Customer
Nearly 40 years ago, I decided to start my own shop. Having just left a job teaching auto mechanics and having taken some business management and business law courses at our local community college a few years earlier, I felt I had a unique advantage in operating an automotive repair shop. I rented a small
WORLDPAC Recognized with Frost & Sullivan Technician’s Choice Award
NEWARK, Calif. — WORLDPAC has received the Frost & Sullivan 2011 United States Automotive Technicians’ Choice Award for “Overall Best Program Distributor for Replacement Parts.” WORLDPAC was selected for the award on the basis of Frost & Sullivan’s independent research. According to Frost & Sullivan’s research, a survey of WORLDPAC’s clients found that they appreciate