MIDLAND, Mich. – The University of the Aftermarket, in cooperation with the Auto Care Association, will present its annual “Aftermarket 101” program in Southfield, Mich., May 16-17, 2017. The program provides employees who are new to the aftermarket with a better understanding of the industry, its structure and big-picture trends.
During the day-and-a-half program, which is open to any new employee in the automotive aftermarket, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends. Faculty will expose these new employees to the complexities of the industry, including its use of acronyms and jargon.
Specific subjects include:
- Industry basics, channels and terminology
- Development of the North American aftermarket
- Current state of the aftermarket
- Distribution: structure and trends
- The global aftermarket
- Motorist & consumer concerns
- Manufacturing issues and trends
- Service Dealers: How my business works
- Macro trends: The big picture
- Field trip to visit a traditional WD
Registration is $700 for both days, and includes lunch and all materials. To register, visit www.universityoftheaftermarket.com, click “Course Calendar” and then choose the May 16-17 “Aftermarket 101” program, or call 800-551-2881. Special rates apply for companies sending more than three employees. Additionally, for those requiring travel to the event, special hotel rates have been negotiated. Contact the University of the Aftermarket for more details.
Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.
