2015 AASA Technology Conference Provides Technology Insights And CEU Credits Through The University Of The Aftermarket 

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2015 AASA Technology Conference Provides Technology Insights And CEU Credits Through The University Of The Aftermarket 

The 2015 AASA Technology Conference, slated for Sunday, Sept. 20, through Tuesday, Sept. 22 in Clearwater Beach, Fla., also provides the opportunity to see first-hand the latest in technology for data management, marketing, product management, IT, e-commerce and forecasting in the aftermarket from the Conference "Technology Partners."

Counterman Staff
By Counterman Staff
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RESEARCH TRIANGLE PARK, N.C. — Attendees at the 2015 Technology Conference presented by the Automotive Aftermarket Suppliers Association (AASA) will gain valuable insights about new and emerging technologies from top thought leaders and subject matter experts — and earn 1.2 CEU credits toward the automotive aftermarket professional (AAP) or master automotive aftermarket professional (MAAP) designation through Northwood University’s University of the Aftermarket.

The 2015 AASA Technology Conference, slated for Sunday, Sept. 20, through Tuesday, Sept. 22 in Clearwater Beach, Fla., also provides the opportunity to see first-hand the latest in technology for data management, marketing, product management, IT, e-commerce and forecasting in the aftermarket from the Conference “Technology Partners.” It is the only event of its kind in the industry with its exclusive focus on technology professionals in the automotive aftermarket — and this year, the Automotive Distribution Network (The Network) IT Forum will be held in conjunction with the Conference.

Conference general session topics include Predicting Part Performance in the Field, Big Data and Predictive Analytics for the Aftermarket, and Augmented Reality will Change Repair Shops. The agenda also includes four tracks of breakout sessions: marketing technology, heavy duty technology, business-to-business technology and information technology.

The Conference’s Technology Partners include: Event premiere sponsor Pricedex Software Inc., Extend Performance, Frost & Sullivan, IHS Automotive, Corcentric, Experian, Autologue Computer Systems, Datalliance, Epicor, GCommerce, Hologram Industries, InterTrade, JNPSoft Inc., MAM Software, Opticat, Snap36, Stibo, WHI, ShowMetheParts.com/Vertical Development Inc. Solenium and TecAlliance.

Details about the AASA Technology Conference agenda, online registration and more information are available at the event’s website, www.aasatech.com.

For more information about the University of the Aftermarket and the AAP and MAAP designations, visit www.northwood.edu/aftermarket/.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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