AAPEX Program To Keep Auto Instructors Ahead Of The Curve

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AAPEX Program To Keep Auto Instructors Ahead Of The Curve

Inside AAPEX for Automotive Instructors will begin on Wednesday, Nov. 4, with visits to exhibitors’ booths to view the latest products and talk with manufacturer personnel.

Counterman Staff
By Counterman Staff
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 AAPEXedu

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LAS VEGAS, Nev. — Automotive instructors are invited to participate in this year’s Inside AAPEX program that will highlight the latest technology and show its impact on diagnosing, servicing and repairing today’s high tech vehicles.

Inside AAPEX for Automotive Instructors will begin on Wednesday, Nov. 4, with visits to exhibitors’ booths to view the latest products and talk with manufacturer personnel. On Thursday, Nov. 5, automotive instructors will have the opportunity to attend the following AAPEXedu sessions to earn National Automotive Technicians Education Foundation (NATEF) credit hours:

  • Real-World Service Programming, 8 a.m. – 9 a.m., speaker Rick Burgard, AC Delco,
  • Dynamic Performance Control, 9 a.m. – 10 a.m., speaker Dirk Fuchs, ZF Services, LLC,
  • Reduce Emission Control Comebacks with Advanced Diagnostic Skills and Strategies, 9:30 a.m. – 10:30 a.m., speaker Kris Lewis, Tenneco Inc.,
  • Top 10 Reasons Brakes Differ From the Past, 11 a.m. – Noon, Wally Marciniak, Brake Parts Inc.,
  • Synthetic Oils: What, How, and Why, Plus a Look at Future Trends, 11 a.m. – Noon, moderator Frank Scandura, Frank’s European Service, and panelists Dr.      Boris Zhmud, BIZOL, and a representative from Total Specialties USA, and
  • Reprogramming with J2534, 11 a.m. – Noon, speaker Brian Herron, Drew Technologies.

Automotive instructors also are invited to attend any AAPEXedu and ExpressEdu sessions, which are all offered at no cost. All AAPEXedu sessions will take place at the Venetian, Palazzo Congress Center Level 1, Marco Polo Rooms 701-707 and 801-804. ExpressEdu sessions will be held in Casanova Rooms 506-507 and 606-607 of the Venetian. For information, visit AAPEXedu and ExpressEdu.

To register for the Inside AAPEX program, automotive Instructors should visit the AAPEX website, www.aapexshow.com, and use the Attendee Registration option.

AAPEX 2015 is slated for Tuesday, Nov. 3 through Thursday, Nov. 5, at the Sands Expo in Las Vegas, with AAPEXedu sessions beginning on Monday, Nov. 2.

AAPEX 2015 is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 50 AAPEXedu sessions and 39,000 targeted buyers. Approximately 130,000 automotive aftermarket professionals from nearly 140 countries are projected to be in Las Vegas during AAPEX.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is co-owned by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). For more information, visit www.aapexshow.com or e-mail: [email protected]. On social media, join the conversation at: #AAPEX15.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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