AAPEX Technology Tools Facilitate Attendee Engagement And Increase Exhibitor Reach

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AAPEX Technology Tools Facilitate Attendee Engagement And Increase Exhibitor Reach

The AAPEX 2015 native mobile app, sponsored by ZF Services, includes a New Product Showcase gallery for attendees to view featured products and add exhibitors to their personalized expo plan.

Counterman Staff
By Counterman Staff
Published:

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LAS VEGAS, Nev. — The organizers of AAPEX are offering a powerful suite of solutions to facilitate attendee engagement and exhibitor promotion at this year’s event. AAPEX 2015 is slated for Tuesday, Nov. 3 through Thursday, Nov. 5, at the Sands Expo in Las Vegas, with AAPEXedu sessions starting on Monday, Nov. 2.

The technology platform being used at AAPEX 2015 includes an a2z-powered dynamic website and interactive floor plan that sync seamlessly with the event’s ChirpE mobile app and kiosk.

The AAPEX 2015 native mobile app, sponsored by ZF Services, includes a New Product Showcase gallery for attendees to view featured products and add exhibitors to their personalized expo plan. The mobile app also provides useful category-based options for searching for exhibitors and products along with interactive floor plan maps with ‘Locate Me’ functionality. In addition, attendees can use the app to access their conference itinerary, make notes and view speakers’ profiles. More information and iOS and Android download links for the mobile app are available here and on the AAPEX website, www.aapexshow.com.

While at AAPEX, attendees also can use the ChirpE Locator Stations for a quick and easy way to search for exhibitors, products, brands, and sessions by keywords or categories. The user’s location will be identified and a route to their favorite exhibitor or session will be provided.

In the weeks preceding AAPEX, attendees can visit AAPEXshow.com, the event’s award-winning responsive website, to view and search the online product, video, press release, and show special galleries, and build their list of must-see exhibitors. The website also incorporates the complete AAPEXedu session listings alongside up-to-date event information and FAQ for attendees.

AAPEX 2015 is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 50 AAPEXedu sessions and 39,000 targeted buyers. Approximately 130,000 automotive aftermarket professionals from nearly 140 countries are projected to be in Las Vegas during AAPEX.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is co-owned by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). For more information, visit www.aapexshow.com or e-mail: [email protected]. On social media, join the conversation at: #AAPEX15.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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