Automotive Parts Associates Announces 2015 Vendor Awards

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Automotive Parts Associates Announces 2015 Vendor Awards

APA’s Annual Shareholder and Manufacturer Conference is held each year at different venues across the United States.

Counterman Staff
By Counterman Staff
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LOS ANGELES – At Automotive Parts Associates’ (APA) 34th Annual Conference this week, the group’s 2015 vendor award recipients were announced.

The Headquarters Manufacturer of Choice Award was given to AISIN. This award recognizes AISIN for having the fastest turnaround time from application of parts to product availability, ease of doing business and responsiveness to member and APA headquarters needs.

Federal-Mogul received the Marketing Partner Award for the second year in a row. According to APA, Federal-Mogul continually supports and sponsors APA promotions, and also was recognized for its national ad campaigns, seasonal promotions and strong technical training programs.

APA Shareholders awarded The Professionals’ Choice Vendor of the Year to PTC for its excellent fill rate, outstanding cataloging, new numbers, ease of doing business and the company’s long-term commitment to APA.

The Branded Manufacturer of the Year went to BBB Industries. BBB was recognized for consistently being first-to-market with new model year parts, quick turnaround time and high fill rates on replenishment orders, new product categories and superior cataloging.

UCI-FRAM Group was recognized for its success at last year’s APA Annual Shareholder Meeting, receiving the “Largest Total Manufacturers Orders at the 2014 One-on-Ones.”

Two new awards were presented this year. The Cornerstone Award went to Bosch. This award acknowledges Bosch for being instrumental in the growth and success of APA. The Distinguished OE Partner award was presented to Denso; a manufacturer that is an industry leader in the automotive aftermarket that has successfully brought its OE products into the automotive aftermarket and provided APA with the highest-quality products.

APA recognized shareholder S & J Industries for its longevity and dedication to the aftermarket and the APA group. In 2014, the company celebrated 30 years of business in North Hollywood, Calif.

“APA truly appreciates the vendor community that works day in and day out with its shareholders and their customers. That relationship is an important part of the mutual success we have with them. We look forward to the continued growth with our vendor partners” said Gary Martin, president and CEO of APA.

APA’s Annual Shareholder and Manufacturer Conference is held each year at different venues across the United States. APA is a member-owned cooperative made up of more than 100 independent warehouse distributors in North America with more than 375 locations throughout the United States and Canada. Its members’ distribution centers offer a wide assortment of national brand product lines as well as a substantial line of Professionals’ Choice private brand products.

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Customer service should be your number one priority, and it all starts with the greeting.

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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