The organizers of Autopromotec are now working toward the 27th edition of one of the most specialized international exhibitions of automotive equipment and aftermarket products, which will take place on May 24-28, 2017, at the Bologna Trade Fair Center in Italy.
The positive growth figures recorded during the last Autopromotec edition, both in terms of exhibitors and visitors, have confirmed the show’s position as one of the world’s largest and most influential automotive aftermarket event held in odd years.
With pride of the show’s long and successful history stretching back more than 50 years, the organizers have disclosed the main themes of the 2017 edition: aftermarket specialization will once again get the lion’s share, along with technological innovation translated into products/services, and a strong international orientation, the latter having proved to be popular in the past few years.
A key role will be played by the “Made in Italy,” promoted by the Italian Ministry of Economic Development and coordinated by ICE – Italian Trade Promotion Agency, the government organization promoting the internationalization of Italian companies abroad. The show is one of the big events included in this ambitious project, aimed at enhancing the “Made in Italy” concept worldwide, while also supporting those activities that draw foreign investments to Italy.
All promotional activities related to Autopromotec 2017 will be grouped under this important institutional umbrella and will revolve around the core features of the event. The agenda includes a rich communication plan involving the national and international media, roadshows and special events in such focus countries as Indonesia and Iran, and hospitality programs for international buyers and delegations.