Bosch Aftermarket NA To Contribute $1,000 To Charity For Team Penske Victory At 57th Daytona 500

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Bosch Aftermarket NA To Contribute $1,000 To Charity For Team Penske Victory At 57th Daytona 500

Company commits up to $37,000 for 2015 NASCAR Sprint Cup Series Victories by Bosch-sponsored teams.

Counterman Staff
By Counterman Staff
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Bosch

BROADVIEW, Ill. – Bosch Automotive Aftermarket North America has announced it will donate $1,000 to charity each time one of its sponsored teams scores a NASCAR Sprint Cup Series win during the 2015 season. Winning teams from Hendrick Motorsports, Team Penske and Joe Gibbs Racing will designate the charities they wish to support.

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In this first week of the 2015 NASCAR Sprint Cup Series, Bosch congratulates Joey Logano and Team Penske for getting their Bosch-equipped No. 22 Ford to Victory Lane at Daytona International Speedway in the 57th running of the Great American Race. In honor of the win, Bosch Automotive Aftermarket North America will contribute $1,000 to the Joey Logano Foundation.

With 36 points races comprising the NASCAR Sprint Cup Season, plus the NASCAR Sprint All-Star Race on May 16, Bosch is poised to donate up to $37,000 to worthy charitable organizations across the country.

“Bosch is proud to support the charities of the NASCAR teams who rely on us to help get them to Victory Lane,” said Tony Pauly, director of advertising and brand management for Robert Bosch LLC, Automotive Aftermarket North America. “Every NASCAR Sprint Cup Series Race showcases the extreme quality and endurance of Bosch products as well as the incredible skills and talents of our teams’ drivers. We look forward to supporting their dedicated efforts both on and off the track.”

Bosch involvement in motorsports dates back to the early 1900s. The company has been equipping NASCAR teams with parts and technical advice since 1991. In 2012, when NASCAR made the move from carbureted engines to more efficient fuel injected engines, Bosch became the sport’s exclusive oxygen sensor supplier. Today, several of the biggest NASCAR teams depend on Bosch technology and quality parts, such as oxygen sensors, spark plugs, alternators, injectors, coils, filters, fuel pumps, starters and pressure regulators – all aimed at getting them across the finish line first.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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