Bosch Giving Track Contributes $3,000 To Sponsored Teams’ Charities In July

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Philanthropy

Bosch Giving Track Contributes $3,000 To Sponsored Teams’ Charities In July

Through Giving Track, Bosch contributes $1,000 to a team-specified charity each time one of its sponsored drivers secures a 2017 Monster Energy NASCAR Cup Series victory.

Counterman Staff
By Counterman Staff
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Kyle Busch

BROADVIEW, Ill. – Bosch Giving Track contributed $3,000 to charities specified by its sponsored teams, Joe Gibbs Racing and Team Hendrick, in the month of July, according to the company.

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Through Giving Track, Bosch contributes $1,000 to a team-specified charity each time one of its sponsored drivers secures a 2017 Monster Energy NASCAR Cup Series victory. Bosch Giving Track has contributed $13,000 in donations this season following sponsored-driver wins.

Contributions were secured by Joe Gibbs Racing drivers Denny Hamlin and Kyle Busch and Team Hendrick driver Kasey Kahne.

Hamlin’s victory on July 16 at the Overton’s 301 earned $1,000 for the Denny Hamlin Foundation, which is committed to raising awareness and funds for the specific needs of children with cystic fibrosis.

Kahne’s win on July 23 at the Brantley Gilbert Big Machine Brickyard 400 earned $1,000 for the Hendrick Family Foundation, which encourages people to work together to transform the lives of those in need and have a meaningful impact on communities.

Busch’s victory on July 30 at the Overton’s 400 earned $1,000 for the Kyle Busch Foundation, which is committed to empowering children, families and communities to overcome hardship by providing essential tools to allow them to live their best lives possible.

“With three different Bosch-sponsored drivers taking the checkered flag this month, Giving Track contributions were earned for multiple deserving organizations to help drive change for their missions,” said Tony Pauly, director of advertising and brand management for Robert Bosch Automotive Aftermarket NA. “Through Giving Track and our partnerships with all of our sponsored teams, Bosch is able to provide support both on and off the track.”

Bosch involvement in motorsports dates back to the early 1900s, and it has been equipping NASCAR teams with parts and technical advice since 1991. In 2012, when NASCAR made the move from carbureted engines to more efficient fuel-injected engines, Bosch became the sport’s exclusive oxygen sensor supplier. Bosch now is the technical partner for gasoline components such as oxygen sensors, fuel injectors and fuel pumps.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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