Continental Announces Return And Expansion Of ATE Brake And Hydraulic Parts Program To The North American Market

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Continental Announces Return And Expansion Of ATE Brake And Hydraulic Parts Program To The North American Market

The ATE brand encompasses brake pads and rotors, boosters, master cylinders, wheel speed sensors, brake wear indicators, calipers, brake fluid, hoses, reservoirs, as well as wheel cylinders.

Counterman Staff
By Counterman Staff
Published:

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Continental Commercial Vehicles & Aftermarket, a leading and trusted aftermarket supplier of OE-engineered aftermarket parts for HVAC and engine cooling, door systems, brake systems, tire pressure monitoring systems, engine management, fuel systems and instrumentation, has announced that the company is once again offering the ATE Brake Parts line in the North American market.

The ATE brand encompasses brake pads and rotors, boosters, master cylinders, wheel speed sensors, brake wear indicators, calipers, brake fluid, hoses, reservoirs, as well as wheel cylinders. Continental is a global OE supplier of brake systems and components, and the ATE line offers many genuine OE parts.

According to Dan Caciolo, Head of Product Management for Continental Independent Aftermarket Powertrain & Brake Systems, “The ATE brand has always been a first choice of many of Europe’s premier automakers. By bringing more ATE products and lines to North America we hope to create excellent opportunities for our customers, both those that are in the import specialist segment as well as those that offer full-line portfolios.”

Caciolo adds, “Our OE customers demand state-of-the art performance and quality in all of our ATE brake products. We work to ensure that every one of the products in our ATE aftermarket lines meet the same high standards.”

ATE is an aftermarket brand of Continental Corporation, one of the world’s leading brake system manufacturers and suppliers. From the introduction of the first hydraulic brake system in 1926 to the development of the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience in the design and production of advanced brake system technologies.

For more information, visit: www.ate-na.com or contact: [email protected]

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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