David H. Williams Named Director Of OE Sales, Marketing And Strategic Planning For DENSO Products And Services Americas

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David H. Williams Named Director Of OE Sales, Marketing And Strategic Planning For DENSO Products And Services Americas

In the newly created position, Williams oversees all aspects of DENSO’s original equipment service sales, product development and original equipment service parts while continuing to manage the company’s Marketing and Strategic Planning departments.

Counterman Staff
By Counterman Staff
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LONG BEACH, Calif. – DENSO Products and Services Americas, Inc., an affiliate of leading global automotive supplier DENSO Corp., has promoted David H. Williams to director of Original Equipment Sales (OES), Marketing and Strategic Planning. In the newly created position, Williams oversees all aspects of DENSO’s original equipment service sales, product development and original equipment service parts while continuing to manage the company’s Marketing and Strategic Planning departments.

“David Williams is a dynamic executive who has been instrumental in driving the sales growth of DENSO’s automotive aftermarket and commercial products,” said Joseph Mejaly, senior vice president of Operations, Sales, Strategic Planning and Marketing for DENSO Products and Services Americas. “His keen sense of the market and thorough knowledge of our products and the automotive industry have strengthened our company, and we look forward to his leadership in promoting our original equipment service product lines.”

Williams has played a key role in DENSO’s alignment of its global and North American aftermarket growth plans since he joined DENSO in 2013 as manager of the Strategic Planning Department. He was hired shortly after DENSO Corp. completed the reorganization that led to the formation of DENSO Products and Services Americas.

Williams was brought in to oversee the department’s daily operations, including development, evaluation and furtherance of the company sales, product strategies and key performance indicators. His responsibilities included collaborating with other DENSO entities to gain consensus on direction for achieving long-range goals.

In 2015, Williams was promoted to senior manager of Marketing and Strategic Planning, with oversight of the Marketing Department for the company’s independent aftermarket and non-automotive groups added to his duties. His recent promotion to director took effect Oct. 24.

Williams came to DENSO with 15 years of management experience in the automotive industry. Previously, he served as global business unit manager at Barksdale Controls, Inc., a subsidiary of Crane Co. Prior to working at Crane, Williams served as the truck product marketing manager at Toyota Motor Sales U.S.A., Inc.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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