Federated-KOI Cavalcade Of Customs Set For This Month In Cincinnati

Federated-KOI Cavalcade Of Customs Set For This Month In Cincinnati

The 55th annual show has become a top training and educational event.

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STAUNTON, Va. – The 55th annual Cavalcade of Customs and Training Expo will be held Jan. 9-11 at the Duke Energy Convention Center in Cincinnati, Ohio. Federated Auto Parts and its longtime member, KOI Auto Parts, are partnering again to host one of the country’s premier training and educational opportunities for shop owners and service technicians.

“The Federated-KOI Cavalcade of Customs is one of the best car shows in the nation. It’s also a must-attend event for shop owners and professional service technicians who want to receive the latest in training and professional development,” said Phil Moore, senior vice president of Federated Auto Parts. “The KOI team has put together an outstanding schedule of training classes from the leading suppliers in the auto care industry, including a session on how to enhance involvement in the Federated Car Care program.”

The three-day event will feature training workshops for professional mechanical, body shop and management customers taught by qualified instructors from Federated/KOI manufacturing partners like Federal-Mogul, Dorman, Standard, ACDelco, Four Seasons, Bosch Diagnostics, Motorcraft, DENSO, Monroe, Moog, Remy, Specialty Alignment, Airtex, CARDONE, VDO, Car Brite and Car-O-Liner. KOI customers will receive a three-day admission pass to the show plus all classes, lunches and an incentive and savings booklet at a special low price.

“Last year, over 550 of our customers participated in over 1,200 classes and we expect those numbers will grow this year,” said Dave Wesselman, president of KOI. “We will also have 67 vendors in our exposition area providing detailed information about their parts and answers to all of our customers’ tough questions. We thank our vendor partners for working so closely with us to develop this valuable educational program. In addition, we are excited that 225 area vocational students will be attending the show as our guest on Jan. 9.”

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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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