HDA Truck Pride Announces Program With Trux Accessories

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HDA Truck Pride Announces Program With Trux Accessories

Trux Accessories is a manufacturer of aftermarket parts targeting the heavy-duty truck industry.

Counterman Staff
By Counterman Staff
Published:

HDA Truck Pride is proud to announce a new program with Trux Accessories.

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Trux Accessories is a manufacturer of aftermarket parts targeting the heavy-duty truck industry. Founded in 2000, their reputation stems from original and exciting products, outstanding quality, and superior retail packaging while at the same time, offering unparalleled customer service. One of TRUX Accessories’ main marketing initiatives is to custom design eye-catching product displays specifically for the needs of their clients. These displays add a “WOW” factor that update your showroom. Having TRUX Accessories in your showroom will also stimulate impulse buys and increase your sales with add-on high profit accessories. HDA Truck Pride members, will have access to the breadth of the Trux Accessories program, including Chrome accessories, LED Lighting, Fenders, Exhaust, Mud Flap Hangers, Wheel Accessories, and Stainless Steel Accessories.

“Our membership places a high value on quality suppliers with a great reputation,” said Tina Alread, HDA Truck Pride Vice President of Marketing. “Trux Accessories’ excellent customer service aligns with the HDA Truck Pride values of exceptional customer service. Trux is constantly expanding their product offering and SKU base which allows our members to expand their reach and offer new and exciting products to their marketplace.”

About HDA Truck Pride

HDA Truck Pride is North America’s largest independent provider of parts and services to the commercial vehicle aftermarket. With over 700 distribution locations and over 400 service facilities, HDA Truck Pride boasts the largest aftermarket footprint. The marketing group is focused on value-added services, not just delivering parts, but solving problems and driving technical expertise. The organization offers training, product support and marketing programs all focused on growing the business of its members, fleet customers and service experts.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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