MEYLE Gains International Preferred ATR Supplier (IPAS) Status

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

MEYLE Gains International Preferred ATR Supplier (IPAS) Status

Hamburg, Germany-based specialist manufacturer of steering and suspension parts MEYLE was designated an IPAS vendor thanks to the company's engineering expertise and comprehensive range of steering and suspension parts.

Counterman Staff
By Counterman Staff
Published:

MEYLE AG has been awarded the International Preferred ATR Supplier (IPAS) status. Under the IPAS status, the ATR international trade cooperation is bundling its independent aftermarket vendors in currently 55 markets. Hamburg-based specialist manufacturer of steering and suspension parts MEYLE was designated an IPAS vendor thanks to the company’s engineering expertise and comprehensive range of steering and suspension parts. Some of the multiple benefits for ATR customers include being able to source top-grade MEYLE ORIGINAL parts, having access to a wide range of services and taking advantage of the extended four-year guarantee given for all MEYLE HD parts.

Related Articles

In order to be able to offer consistent part and service quality on the international automotive aftermarket, ATR is bundling its product portfolio. “To meet the increasingly challenging complexity of automotive spares, we make use of a network of high-performance vendors in order to offer our partners value-added products and services. This is why we sign IPAS framework agreements with suppliers who comply with our stringent quality standards, feature a product range catering for all popular vehicle applications on international markets and offer solutions designed to meet the growing demand in information and training”, says Wolfgang Menges, General Manager Coordination Purchasing at ATR International AG on the motivation behind the IPAS program. “With MEYLE, we have chosen a partner and manufacturing specialist who fully complies with our requirements,” Menges adds, describing the reasons why MEYLE was awarded the IPAS status.

“The MEYLE brand is synonymous with expertise, quality and service, which is validated by our brand slogan ‘DRIVER’S BEST FRIEND’”, says André Sobottka, Board member in charge of Sales, Marketing and Communications at MEYLE AG. “As a manufacturing company holding the reins of part design and production, our engineers guide and supervise all processes along the manufacturing chain of our steering and suspension parts. This is how we ensure that MEYLE products deliver the highest quality for repair shops and end users, and eventually for all ‘Drivers’. We are very excited to have found in IPAS a network of strong partners who share our commitment to quality and contribute towards making vehicles all over the world perform longer and more reliably.”

The MEYLE production process is certified to ISO/TS 16949 standards making it equal to OE. The company’s annual investments in research and development account for up to five percent of sales – a strategy which has earned the family-owned business a leading position on the automotive aftermarket and put it on the radar of OE manufacturers: Since January 2016, MEYLE has been collaborating with Morgan Motor Company, supplying Great Britain’s most exquisite car manufacturer with MEYLE ORIGINAL steering and suspension parts.

Download our press releases and press pictures from www.meyle.com or order in electronic file format.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

By Josh Cable
Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

By Josh Cable
HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

By Josh Cable
Heavy Duty Repair