Northwood University Recognizes Seven Industry Leaders With Automotive Aftermarket Management Education Awards

Northwood University Recognizes Seven Industry Leaders With Automotive Aftermarket Management Education Awards

Recipients will receive their honors during a ceremony on Nov. 1 at the Venetian Hotel in Las Vegas. The event will be held during AAPEX 2016, in conjunction with the Automotive Aftermarket Professional/Master Automotive Aftermarket Professional graduation luncheon.

Northwood University

LAS VEGAS — Northwood University will recognize seven prominent supporters of educational initiatives and learning within the automotive aftermarket industry with its prestigious Automotive Aftermarket Management Education Award.

Recipients will receive their honors during a ceremony on Nov. 1 at the Venetian Hotel in Las Vegas. The event will be held during AAPEX 2016, in conjunction with the Automotive Aftermarket Professional/Master Automotive Aftermarket Professional graduation luncheon. These designations were developed in partnership with the Auto Care Association, AWDA, MEMA and Northwood University.

The Northwood University Automotive Aftermarket Management Education Award is given to industry leaders, throughout the country, who have made noteworthy contributions to education, on any level, inside or outside of the industry. Their names and notable activities have been recorded in the awards book that will be distributed throughout the industry.

“Recipients of this honor are people of stature, and the award is recognition of their substantial dedication over a number of years to the educational process and the field of automotive aftermarket,” notes Keith A. Pretty, Northwood University president and CEO. “Our honorees devote notable time and energy to education, making a worthwhile contribution within their industry but also outside of it.”

This year’s winners include:

  • Joel Ayres, executive director, Automotive Aftermarket Charitable Foundation, Sacramento, California. With over 35 years of experience in the aftermarket industry, Joel Ayres brings an extensive understanding and knowledge of the industry to his current position as executive director of one of the industry’s leading charitable foundations. He was recruited last year to become the organization’s first full-time director and lead the foundation’s activities, which a voluntary board of industry dignitaries previously managed. .
  • Brian S. Cohn, president, Multi Parts, Jupiter, Florida.  Committed to advancing education in the industry, Cohn led Multi Parts in developing and implementing the SPARK Initiative, a multi-day industry immersion symposium conducted annually at the AAPEX Show. Cohn helped conceive the Spark Initiative to introduce the next generation of aftermarket professionals to the industry at its largest single event.
  • Paul M. Louwers, chief executive officer, Automotive Video Innovations, Inc., Fort Myers, Florida. Paul Louwers is the founder of the successful and highly regarded Automotive Video Innovations (AVI). Founded in 1994, the company’s concept to create and deliver powerful automotive educational training and web-based content was welcomed and well received by the aftermarket industry. AVI’s involvement extends support to several aftermarket manufacturers, including Bosch, Delphi and Denso, where it has provided more than 40 consecutive live-stream broadcasts from its in-house studios. The company also provides educational resources to The Group Training Academy, a part of Pronto and Federated Auto Parts, as well as training for Advanced Auto Parts and its e-learning program.
  • Mario B. Recchia, senior vice president – marketing, WORLDPAC, Dayton, New Jersey. Under Mario Recchia’s leadership, the WORLDPAC Training Institute assists customers in growing and increasing the profitability of their businesses through education.  Classes are created explicitly for the independent shop and are designed and taught by experienced automotive professional instructors. The Institute aims to establish and maintain relationships with WORLDPAC customers that will, in turn, generate long-term, mutual sustainable value.
  • David T. Segal, MAAP, president, Automotive Supply Associates, Inc., Sanel Auto Parts Company, Concord, New Hampshire. Under David Segal’s leadership, Sanel Auto Parts created an annual training program for automotive, heavy-duty vehicles, and paint and body segments with hands-on technical and business classes for external customers and internal company use. The company strategically located its satellite training centers in areas near its customer base, making it easier and more convenient for them to participate. 
  • Robert M. Segal, MAAP, chief executive officer, Automotive Supply Associates and Sanel Auto Parts Company, Concord, New Hampshire. With a strong commitment to education, Robert Segal helped to create a company culture that encourages continuous learning for all of its personnel, including the sponsorship of ten of its team members to attend the University of the Aftermarket and AWDA University educational programs.
  • Steve Thorne, founder and chief executive officer, Eastern Warehouse Distributors, Langhorne, Pennsylvania. Steve Thorne understood the basics that to provide great service you need highly trained people, as well as the importance of creating a “partnership” in information and education with the customers. In the early years as a young company, educational opportunities for training staff and customers were fairly limited locally.  Thorne contracted the “best of the best,” had them train the staff internally and created manufacturer-led clinics for customers on best repair practices. As his business grew, and in joining the Aftermarket Auto Parts Alliance in 1998, he was able to incorporate many more educational opportunities into the program.

For more information about the Automotive Aftermarket Management Education Awards or Northwood University, visit www.northwood.edu, or call 800.622.9000.

You May Also Like

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

Heavy Duty Repair